Television

BARC sets a deadline for IRS

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/22/barc_logo.jpg?itok=8SZxClE7

MUMBAI: Last week, indiantelevision.com had reported that there is difference of opinion within the Broadcast Audience Research Council (BARC) regarding its rollout date.

While BARC’s chairman Punit Goenka, in a recent press meet, had raised concerns that there might be a delay because of delay in data to be delivered by Indian Readership Survey (IRS)  there were others who believed that a solution will be found on the matter and the procedure will be right on track.

As per industry sources, the concerned bodies and officials met early this week to take a stance on the matter.

Last year, when the all-new IRS mandated by Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) released study for print readership, it found itself in a soup.  Publishers rejected the survey as it had anomalies.

The study was rolled back and is now under-validation. Hence, a question mark on IRS sharing its data with BARC.

 “Yes, there were concerns regarding IRS sharing the establishment data needed by BARC to start its next phase to be able to start the roll out by 1 October as said by the council earlier. If by any chance, the data is not shared on time, it will have repercussions even postponing the roll out to next year,” informs an industry source.

He further says that everyone is talking about the matter being sub judice and hence, IRS cannot share data is nothing but an excuse. “One mustn’t forget that the Bombay High Court had allowed media houses and agencies to use the IRS report 2013 for marketing and media planning purposes on the petition filed by HT Media (HTML). So, IRS cannot deny sharing any data,” adds the source.

Another industry source says that BARC was left with no option but to take a strong stand on the matter. “A strong stand was needed,” says the source.

As per industry sources, the concerned stakeholders have given IRS an ultimatum. The council has tightened its rope and wants IRS to give the data at the earliest. “In a couple of days data should be handed over,” concludes the source.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/super-bheem.jpg?itok=oc5Hax4q
Super Bheem's super surprise this Sunday on Pogo

MUMBAI: Super Bheem, a weekly TV series on Pogo, is coming with a twist for the kids this Sunday, 30 April, 2017. Pogo and Green Gold Animation wanted to keep the time of the telecast a secret for the kids to create a surprise for them.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/sony-belive.jpg?itok=QgFD978O
Goodwill impairment at Pictures segment impairs Sony's income

Sony Corporation (Sony) reported a 1.9 percent or ¥5.5 billion decline in consolidated operating income for the fiscal ended 31 March 2017 (FY-17, current year) as compared to FY-16. The company says that this was mainly due to the US$962 million (¥112.1 billion yen) impairment charge of goodwill...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/india.jpg?itok=BVH0jZ-h
News: India TV climbs & ABP slips in two categories

Despite a general fall in ratings across the news genre, Times Now continued to be the leader in the English news genre and CNBC TV maintained the top slot in the English business news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Maiboli_0.jpg?itok=n5NwDbue
Maiboli to premiere 'Shortcut' on 30 April

MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Arnab-Story.jpg?itok=xgPxn_Ls
Of Arnab's Republic, nationalism, need for opinionated media & 'outdated' BBC

NEW DELHI: Priyanka Chopra may have melted under stringent scrutiny of people on Reddit, but Arnab Goswami is made of sterner stuff. Not only he answered tricky questions --- criticism later notwithstanding about his biases --- but was unsparingly scathing on people and issues he thought did not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/irra.jpg?itok=A9udQGl9
IRAA nominations date extended to 10 May, regional categories

The Indian Recording Arts Academy (IRAA) awards today announced that the 2017 entry deadline for submitting nominations has been extended to 10 May, 2017. Spearheaded by IRAA Director Pramod Chandorkar, the nominations will be screened by an 11 member Jury comprising the best in the Music...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Untitled-1_1.jpg?itok=GAxeLaDX
Tomorrow’s bigwigs in 'India Inc 2.0' on ET Now

MUMBAI: ET NOW, India’s leading English Business News channel, is launching a brand new series India Inc 2.0. Tune in to ET Now beginning 29 April to watch 'India Inc 2.0' every Saturday at 1230pm & 1030pm, and Sun 8pm This series features some of the most dynamic corporate leaders of tomorrow...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Colors%20Bangla.jpg?itok=TDv9xoge
Colors Bangla plans three shows in May – Mahaprabhu, Roopkatha & Jhumur

MUMBAI: Summers in Kolkata is about to get cooler, as Colors Bangla is all set to rejuvenate your evenings, with a line-up of refreshing content. Starting May 1st, be prepared for some power-packed entertainment with the launch of 3 new shows on Colors Bangla, Mahaprabhu Sree Chaitanya on May 1 at...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories