Client: |
Star Sports |
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Production house: |
Tubelight Films |
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Storyboard: |
The 'Life is Kabaddi' films are a take on how situations in life are akin to playing a game of Kabaddi. Often you may face unpleasant or unfair situations but success/ victory goes to those who don't give up. The agency juxtaposed such unpleasant/ unfair situations to a game of kabaddi.
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Agency: |
Ogilvy & Mather, Mumbai |
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Creative team: |
Abhijit Avasthi, Sumanto Chattopadhyay, Abhijit Karandikar, Nilay Moonje, Harshada Menon, Nishigandh Dhende & Devang Patel |
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Purpose
of the ad: |
To engage the youth at an emotional level with this intrinsically Indian game; make them see the game in a whole new light. |
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