| Client: |
|
Volkswagen India |
| |
| Agency: |
| DDB
Mudra West |
| |
| Storyboard: |
|
TThe film illustrates
the story of two brothers.
The younger of the two
always gets the raw end
of the stick, as he ends
up with all the 'hand-me-downs'
from his cooler older
sibling. From school books
to uniforms to shoes and
even bicycles, it's always
second-hand. Ultimately,
the story takes a big
turn. The younger brother,
now all grown up, comes
into his own when we see
him driving the sparkling
New Polo, while his older
sibling is still using
a nondescript old ca
|
| |
| Creative team: |
| Sonal
Dabral, Rahul Mathew, Venkatagiri
Rao, Karunasagar Sridharan,
Ashish Kharwatkar, Mandar
Khatkul, Pashyn Sethna,
Sandesh Kambli, Dhrupal
Mehta |
| |
| Media used: |
| Television,
Print, Digital and Outdoor |
| |
| Purpose of
the ad: |
|
To make the point that driving
the new Polo, with its features,
makes one feel so good. |
|
