iWorld

Last word for Orkut before it retires!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/07/22/orkut_logo.jpg?itok=Q3enEjkR

MUMBAI: It was in 2004 when internet got one of its first social media network – Orkut. Google, the online media giant that had launched Orkut, picked up its business from then. With competitiveness creeping in the online space, the popularity of Orkut gradually fell. Thanks to Facebook and Twitter that has grabbed the attention of netizens during the course of time.

After a decade, Google has decided to shut down the social networking site which got its user base from countries like India and Brazil. The company took the decision so that it could focus on its other social businesses such as Google+ and YouTube. Internet users will not be able to log on to their Orkut account post 30 September 2014.

Indiantelevision.com goes down the memory lane with digital professionals and notes few things that will be missed about Orkut.

Scraps, communities and profile views will always be remembered!

Messages in the Orkut era were called scraps. Like-minded people could create communities. One could even see who all viewed his/her profile. The number of testimonials defined the popularity quotient.  

Mindshift Interactive founder & CEO Zafar Rais recalls scrapping as a fun tool to interact with friends and the profile visits as a great way to know who's keeping a check on your profile; a feature that is consistently famous on social networks, till date. 

For ibs managing director Sabyasachi Mitter the site was our introduction to social media. “The funniest memory I have of Orkut is to login every day and see who has viewed my profile. And, then go across and see who they were. Some new friends were made that way. Also, to count the number of scraps and compare this with friends was something I remembering doing. The numerous discussions in groups and the sheer volume of conversations were fond memories,” he recalls. 

Similarly, FoxyMoron creative head – north Kumar Abhishek who also belongs to the Orkut generation that looked forward to know who viewed his profile. “It was always exciting and fun to find a girl I may have liked or had a crush on in the list of those who viewed my profile,” he mentions.  

According to BBDO Proximity India Digital creative leader Dinesh Swamy when Orkut began, it was one of its kind experiences. “It was ‘cool’ to be there. One memory which I can recall is that we created a group only for family members, just for gossiping.  We enjoyed that phase,  but by the time brands started leveraging, people lost interest in it and moved on to other social networking sites. I don’t remember when was the last time I scrapped,” says Swamy.

Advertising wish list!

There were a few brands that partnered with the social networking site for display ads. However, it can be noted that Google had pulled all AdSense ads from Orkut in 2007.

If given a chance to endorse a brand on Orkut, Rais would have endorsed brands with a larger mass and youth appeal so anything within the FMCG to retail sector would have done exceptionally well. 

“The one brand would have loved to have seen on Orkut is Oreo,” said Mitter. “If I had the chance to endorse a brand on Orkut, it would be Foster's as a 'daaaamn cold' beer is best enjoyed with friends only,” adds Abhishek.

Having said this, Orkut will always remain special for early Internet users!

We will miss you Orkut.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/IMDB.jpg?itok=JtxbWnpD
Google brings user-generated movie and TV show reviews on app, mobile and web to India

MUMBAI: Google recently added a feature which now allows contribution of users' movie and television reviews within Google search results - a move towards the potential implementation of IMDB-like reviews service or something similar to its own 'Rotten Tomatoes'. Google said, for the time being, it...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Arun_Jaitley-Bloomberg.jpg?itok=BC49S5L-
Live digital video now on Bloomberg|Quint, plans cable and DTH foray

MUMBAI: Bloomberg|Quint has announced the launch of its digital live streaming service in India. At the launch, Bloomberg|Quint live-streamed the Bloomberg India Economic Forum, which featured the finance minister Arun Jaitley as the keynote speaker.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Jeff_Sagansky-Apoorva_Bakshi-Pooja_Kohli-Sanjay_Bachani.jpg?itok=_gNGfwXp
India-focused OTT production Golden Karavan launched, two projects approved, 10 under way

MUMBAI: Combining their backgrounds and respective strengths into a powerful new digital production company, entertainment executives from the United States and India have announced the launch of Golden Karavan.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/uday-sodhi.jpg?itok=Em7IhZDQ
SonyLiv starts streaming KBC with 7 sponsors

“To chaliye, hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s galaxy, Amitabh Bachchan, announced Indian television’s grandest show in his baritone.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=o3DMsmA3
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

After a series of players came, saw and partly conquered the Indian OTT space in the last 24-30 months, a new regional content player has entered the market, as has been expected. There is room for more -- for sure.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/vod.jpg?itok=SOGzI1_I
Voot brings BBC's famed non-scripted original about social media madness today

Scaling a treacherous mountain pass, battling wildlife and river rapids in the forests and beating the gruelling desert sun - Can you survive and stay alive in these harsh, uninhabited terrains with the help of just a Smartphone and a data strong network?

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Gaurav_Gandhi-800x800.jpg?itok=dsFNa5Dc
Gaurav Gandhi says PWA enhanced content consumption experience as Voot triumphs at IBC

MUMBAI: Content is the king, but technology is the supreme general. Voot has won the coveted International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution for its Progressive Web App (PWA) product - Voot Lite, in Amsterdam on 17 September. Viacom18’s ad-supported...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Asian-OTT.jpg?itok=jkZSqP_H
Asian OTTs use global, local content, AVoD and SVoD mix to consolidate position, says report

MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences and intent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Ajit-Mohan-Hotstar.jpg?itok=ichXXX0D
Hotstar to stream Emmy Awards in India on 18 Sept

MUMBAI: It is bringing the world to India and taking India to the globe!

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories