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SBI selects Global Advertisers for outdoor promotion

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MUMBAI: Global Advertisers has once again won the account of State Bank of India’s outdoor mandate.

Despite tough pitching against the media agencies, the OOH agency got the deal on the basis of best rates, innovation and widest range of premium inventories. The agency’s mandate is to promote Systematic Investment Plan (SIP) of SBI pan India, covering 21 cities.

In order to create awareness and increase the number of investors for SBI, Global Advertisers engaged its finest hoardings and bus media at the strategic locations in all cities.

 “We are driven by the philosophy of quality service and assured returns for our clients. At Global we conceptualised the campaign keeping in mind the high visibility for the brand and the existing competition level. The campaign aims to help potential investors in SIP by guiding them about the market risks and benefits,” said Global Advertisers MD Sanjeev Gupta.

He further added, “We are glad to meet the expectations from our client, being the top brand in the banking sector. SBI showed deep faith in our approach and the impact of our campaign is out for everyone to look at.”

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