DTH

Tata Sky launches ‘TV is Good’ campaign for Kids!

MUMBAI: Tata Sky, the leading DTH player in the country, launched its latest ad campaign ‘Ab Bachchey Seekhein TV se’ (Kids learn with television). The ad is set out to convey the fact that while television is a great entertainment medium, it is equally a good learning aid, helping children gain beyond bookish knowledge.

 

The campaign is targeted primarily at the parents with children between ages 6 to 12 years, trying to break the myth most Indian parents have on ‘television is only mindless viewing for kids’. Hence one of the three ad films features a young boy stating an interesting fact on how to find out if the eggs are old or new. Similarly the other two ads have two kinder garden aged girls quizzing the audience on facts about ‘rhyming words to orange’ or ‘how to escape a leopard’ that catch you by surprise and leaves you with a smile. All the three ad films deliver the overarching message - Television is good!

 

Vikram Mehra, Chief Commercial Officer, Tata Sky said, “Kids today are smart, not just studious. Give them the right content in an interesting package and see them absorb the knowledge at lightning speed. Over the last few years, Tata Sky’s pioneering efforts in ‘education through television’ with interactive (Actve) services and a bouquet of infotainment channels have been very well received by subscribers, specifically kids. With this campaign we wish to take the message to markets across the country on how fruitful learning through television can be.”

 

Elaborating on the ad campaign, Abhijit Avasthi, National Creative Director, Ogilvy & Mather, “If you ask any parent they would say that television and education are like chalk and cheese, rather most will insist that television gets in the way of education. But what we found out in research was quite the contrary. Parents are starting to recognize that there is enough wholesome content on television to supplement their kid’s academic learning, more so in smaller cities where there are very few avenues to give kids holistic education, television plays a role to provide that. Our campaign, ‘Kitna kuch seekh saktein hai bacche TV se’ features kids flaunting the interesting pieces of knowledge that they have learnt from the 13 learning channels that Tata Sky has to offer. Actually we ourselves learnt so much while shortlisting these knowledge facts for the campaign. That discovery only fueled our conviction that kids can learn so much from TV.”

 

· Name of the ad agency: Ogilvy & Mather

· Name of the creative director: Abhijit Avasthi

 

Isko laga daala toh TV jinga lala!

 

YouTube links to the three TVCs:

Orange - https://www.youtube.com/watch?v=0uhWKas1YSM

Eggs - https://www.youtube.com/watch?v=A9bErWRuglk

Leopard - https://www.youtube.com/watch?v=FP9h2sf-aJA

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Amitabh%20Bachchan.jpg?itok=9EE1x0S9
Big B jingalalas on Tata Sky

MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_1.jpg?itok=UxlwMfrh
Tata Sky unveils new logo

Look now, it’s changed. In its tenth year, Tata Sky has adorned a new logo. For years, consumers were used to the swish of the dish in between the Tata and Sky. Now, the swish has gone and the Sky in the logo is exactly like that of the DTH operator’s UK partner, Sky TV. The lettering and font are...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/20/Untitled-1_40.jpg?itok=gsf_rRIX
Auctions on 5 Oct for Freedish licence renewal

The conuntry’s only free-to-air direct-to-home platform Doordarshan Freedish is holding its 31st auction on 5 October. Despite having touched a bid amount of Rs 5.2 crore in the last auction on 15 September, the new auction will have the same reserve price of Rs 4.3 crore.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/17/dthdishes800x8090.jpg?itok=nHvgxRDp
Reliance ADA group to hive off DTH operations

MUMBAI: The Anil Ambani-owned DTH service Reliance Digital TV which claims to have a five million net subscriber base and an estimated two million active connections is likely to be hived off in to a separate company. For the past three or four years, Reliance Communications, the parent company...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/13/Dish_TV_Topper_TV.jpg?itok=XIlxQFym
DishTV adds 32 educational channels to its bouquet

MUMBAI: Providing better quality entertainment to its subscribers and offering value for their money is DishTV. The DTH brand has taken its total count to more than 585 channels and services. It has reportedly added 32 new educational channels launched by the Ministry of Human Resource Development.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/09/V%20D2H.jpg?itok=vThc1GWJ
Videocon-CSC to bring digital DTH services to every household

Digital is a great leveller of the rural/urban divide. Videocon d2h has announced its association with the CSC eGovernance Services India Limited for the launch of their CSC services. The Common Service Centre (CSC) scheme is a part of the Digital India (DI) initiative. The service was inaugurated...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/07/Untitled-1.jpg?itok=z8k7VTPO
Pay TV-DTH gains: Airtel leads subs race as Jio could pose challenges

Last quarter (Q3-16, quarter ended 31 December 2015), we at www.indiantelevision.com had said: Contrary to expectations that the sunset date of 31 December 31, 2015 (Q3-16 in financial terms in India) would rake in good numbers for the DTH industry for Q3-15, results declared by three of the seven...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/02/Untitled-1_15.jpg?itok=9tvqqq8O
Pakistan gets tough on Indian DTH & content

Politics and media make for strange bed fellows. More often than not one annoys the other. And a backlash follows even worse than a woman scorned. Take a look at what’s happening in Pakistan. And what’s happening in India.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/02/Untitled-1_20.jpg?itok=3arWRdR5
Videocon d2h enhances video expereince with Cisco Virtual DCM

Cisco today announced that Videocon d2h India’s leading DTH platform has selected the Cisco Virtual DCM® to provide its subscribers with superior video experiences. The deployment provides Videocon d2h with a flexible infrastructure and simplified operations for advanced video processing...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories