| Client: |
|
Museum of Contemporary Art Chicago | | |
| Agency: |
| Museum
of Contemporary Art Chicago | | |
| Storyboard: |
| The
exhibit centers on the theme of ‘digging to discover new things’. On
the surface, it feature an illustration of a billboard from Mark Dion, but as
commuters scratch away, they will uncover a self-portrait of Chicago artist, along
with a special offer for two-for-one admission at MCA Chicago. |
| |
| Creative team: |
| Matthew Renton |
| | | Media
used: | |
OOH | | |
| Purpose of
the ad: | |
To promote its exhibit "The Way of the Shovel: Art as Archaeology" by
converting bus shelters into a fun, interactive lottery ticket-style posters. |
|
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