MUMBAI: All the cricket hungry fans across UK and Europe have reason to celebrate. Star Life OK for the first time will be showing live cricket in the region.
This move comes as an effort to offer cricket as a live experience to the large Asian population in the UK and Europe and build a strong viewer connect.
The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting 25 February at 8:00 am.
A total of 11 matches will be played with the opening game on 25 February and the final on 8 March 2014, scheduled to be held in Bangladesh.
Star UK & Europe sr. VP Yeshpal Sharma said: “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe, and offer them live cricket on television.”
This tournament certainly holds promise to be one of the most competitive cricket played in the Asian sub-continent for some time now.
It will feature one day internationals played between leading Asian countries - India, Pakistan, Sri Lanka, and Bangladesh along with Afghanistan. Afghanistan will be participating in a major ODI tournament for the first time.