MAM

Goafest 2014 promises to be bigger, better and controversy free

MUMBAI: The still to be announced dates of Lok Sabha elections have put many in a fix and Goafest 2014 is one among them. The event that was usually organised in April has been pushed to May-end as the organisers are being cautious to avoid coinciding of the fest with the elections, which may spoil the fun.

 

Thus, the fest will happen from 29-31 May, 2014 at The Grand Hyatt, Bambolim, North Goa this year. Considering that it is usually hot and sunny in Goa during that time, the fest will mostly be indoors. It will be a three-day event with the Knowledge Seminars on all three days. The Advertising Conclave, which used to be “only by invitation” will be open for all delegates and instead of a day prior to the event, it will be held on day two of the festival.

 

The organisers are also ensuring that more young participants become a part of the fest and it also becomes a platform for more engagement between advertisers, agencies and the rest of the media industry.

 

Goafest 2014’s newly-appointed Chairman Srinivasan Swamy says that this year the festival is going to be better than any of the previous years as efforts have been put to get all the processes right. “The issues that we had in the past have all been resolved and we will have a fair, transparent and ethical awards ceremony,” says Swamy as he spoke about the entries for the ABBYs that will open on 1 March.

 

In the last two years, the seven year old fest organised by the Advertising Agencies Association of India (AAAI) and the Advertising Club has faced enough flak for not being fair besides getting embroiled in other controversies including the backing out of jury etc. however, this time around significant changes can be expected both in the judging process and the entire execution.

 

“There will be a window of clear ten days before the final judging round. And during this period, all the shortlisted entries will be up on the site for the entire industry to review,” says President of The Advertising Club and Chairman of The Awards Governing Council (AGC) Pratap Bose.

 

However, ABBYs once awarded will stay awarded, remark the organisers.

 

To make the event better and bigger, two new categories have also been announced that include Promo-Activation and PR. The Branded Content category, which was added last year, will also be expanded. There will also be Broadcaster and Publisher Abbys.

 

“We thought of including a category like the ‘Publisher and Broadcaster’ because there’s a fair amount of branded content that is developed that is not necessarily produced by agencies. Sometimes agencies are involved and at others there’s no involvement of them, something like Close-Up Antaksahri is a good example. No agency is involved and it is one of the most valuable properties by television. It’s a piece of creative thinking and there’s no reason why it shouldn’t get a shot at winning an award,” says AAAI President Arvind Sharma, who thinks that many publishers and broadcasters employ creative talent for their in-house teams for a lot of marketing activities that they do while launching their properties and some of them are exceptional and needs to be recognised. “Both branded content as well as marketing of publishing and broadcasting vehicles will be celebrated under this,” he adds and also informs that the team is reaching out to everybody who can participate.

 

As far as ABBYs for PRs is concerned, Sharma says that in the last six-seven years the PR sector has grown rapidly and there’s a need to recognise the excellence in PR.

 

While the organisers have taken all the necessary steps to keep criticism at bay, The Advertising Club COO Bipin R. Pandit says, “Controversies will follow when there’s something big. But we should understand that it has become an industry event where the entire industry converges.”

 

When quizzed about how are they ensuring that the agencies that walked out last time also participate, Pandit remarks, “That’s a prerogative of the agency to participate or not to participate. But we are inviting all of them and the best will be awarded.”

 

With the Festival now turning into a three-day event, there will be two options of delegate passes. A two-day delegate pass priced at Rs 14,000 will allow the delegates to attend any two consecutive days of their choice. A three-day pass priced at Rs. 18,000 will allow delegates to attend the festival for all the three days. Under 30 delegates will continue to enjoy a special discount of 50 per cent on these rates.

 

Since the event still has time, the sponsors for it are still being planned. However, Sharma is hoping that the number of sponsors will increase considerably this time around.

 

Continuing with the changes that were inducted in 2012 – there will be a Grand Prix for film, print, radio, outdoor, design, interactive digital, direct, media and integrated. Award shows for various verticals will be held on the following evenings:

 

29 May: Publisher Abbys and Media Abbys

 

30 May: Design Abbys; Direct Abbys; Promo-Activation Abbys; PR Abbys; Outdoor Abbys; Print Craft Abbys; Branded Content Abbys; Broadcaster Abbys.

 

31 May: Interactive Digital Abbys; Radio Abbys; Print Abbys; TV Abbys; Integrated Abbys.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_33.jpg?itok=NBkH0rUU
IndIAA Awards to be held on September 16

The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_16.jpg?itok=TrdFQ3Nj
Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_8.jpg?itok=I36h_NZz
Third Content Marketing Summit Asia announced list of speakers

CMS Asia 2016 continues its tradition of delivering great content through a very unique set of experts & speakers year on year. As the event gets ready for its 3rdedition, the event organizers have released first list of speakers. This year experts from Facebook, Flipkart, Google, ScoopWhoop,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_7.jpg?itok=14ddw5Hp
SmartCooky.com to champion #FitIndia campaign

NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_5.jpg?itok=OE7UOFbU
Asymmetrique wins the mandate for Nordusk LED

Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of LED technology to India. Offering smarter lighting solutions, recognizing constantly evolving and changing consumer and community needs, and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_4.jpg?itok=SuGMXVNN
DDB Mudra Group makes senior appointments

The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1.jpg?itok=x358Q3q2
iProspect India gets Divya Ajitkumar as AVP Client Servicing

iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/mahendra-up.jpg?itok=9M4z-TjJ
Mahendra Upadhyay is Mindshare's Data & Technology head

MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/28/The%20Winners%20of%20the%20first%20edition%20of%20ZEE%20Mindspace%20Awards.jpeg?itok=5EIh72N6
Unilever bags max at Zee Mindspace Awards

NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories