MAM

Goafest 2014 promises to be bigger, better and controversy free

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/02/18/priy_2.jpg?itok=Z2GSVmT4

MUMBAI: The still to be announced dates of Lok Sabha elections have put many in a fix and Goafest 2014 is one among them. The event that was usually organised in April has been pushed to May-end as the organisers are being cautious to avoid coinciding of the fest with the elections, which may spoil the fun.

Thus, the fest will happen from 29-31 May, 2014 at The Grand Hyatt, Bambolim, North Goa this year. Considering that it is usually hot and sunny in Goa during that time, the fest will mostly be indoors. It will be a three-day event with the Knowledge Seminars on all three days. The Advertising Conclave, which used to be “only by invitation” will be open for all delegates and instead of a day prior to the event, it will be held on day two of the festival.

The organisers are also ensuring that more young participants become a part of the fest and it also becomes a platform for more engagement between advertisers, agencies and the rest of the media industry.

Goafest 2014’s newly-appointed Chairman Srinivasan Swamy says that this year the festival is going to be better than any of the previous years as efforts have been put to get all the processes right. “The issues that we had in the past have all been resolved and we will have a fair, transparent and ethical awards ceremony,” says Swamy as he spoke about the entries for the ABBYs that will open on 1 March.

In the last two years, the seven year old fest organised by the Advertising Agencies Association of India (AAAI) and the Advertising Club has faced enough flak for not being fair besides getting embroiled in other controversies including the backing out of jury etc. however, this time around significant changes can be expected both in the judging process and the entire execution.

“There will be a window of clear ten days before the final judging round. And during this period, all the shortlisted entries will be up on the site for the entire industry to review,” says President of The Advertising Club and Chairman of The Awards Governing Council (AGC) Pratap Bose.

However, ABBYs once awarded will stay awarded, remark the organisers.

To make the event better and bigger, two new categories have also been announced that include Promo-Activation and PR. The Branded Content category, which was added last year, will also be expanded. There will also be Broadcaster and Publisher Abbys.

“We thought of including a category like the ‘Publisher and Broadcaster’ because there’s a fair amount of branded content that is developed that is not necessarily produced by agencies. Sometimes agencies are involved and at others there’s no involvement of them, something like Close-Up Antaksahri is a good example. No agency is involved and it is one of the most valuable properties by television. It’s a piece of creative thinking and there’s no reason why it shouldn’t get a shot at winning an award,” says AAAI President Arvind Sharma, who thinks that many publishers and broadcasters employ creative talent for their in-house teams for a lot of marketing activities that they do while launching their properties and some of them are exceptional and needs to be recognised. “Both branded content as well as marketing of publishing and broadcasting vehicles will be celebrated under this,” he adds and also informs that the team is reaching out to everybody who can participate.

As far as ABBYs for PRs is concerned, Sharma says that in the last six-seven years the PR sector has grown rapidly and there’s a need to recognise the excellence in PR.

While the organisers have taken all the necessary steps to keep criticism at bay, The Advertising Club COO Bipin R. Pandit says, “Controversies will follow when there’s something big. But we should understand that it has become an industry event where the entire industry converges.”

When quizzed about how are they ensuring that the agencies that walked out last time also participate, Pandit remarks, “That’s a prerogative of the agency to participate or not to participate. But we are inviting all of them and the best will be awarded.”

With the Festival now turning into a three-day event, there will be two options of delegate passes. A two-day delegate pass priced at Rs 14,000 will allow the delegates to attend any two consecutive days of their choice. A three-day pass priced at Rs. 18,000 will allow delegates to attend the festival for all the three days. Under 30 delegates will continue to enjoy a special discount of 50 per cent on these rates.

Since the event still has time, the sponsors for it are still being planned. However, Sharma is hoping that the number of sponsors will increase considerably this time around.

Continuing with the changes that were inducted in 2012 – there will be a Grand Prix for film, print, radio, outdoor, design, interactive digital, direct, media and integrated. Award shows for various verticals will be held on the following evenings:

29 May: Publisher Abbys and Media Abbys

30 May: Design Abbys; Direct Abbys; Promo-Activation Abbys; PR Abbys; Outdoor Abbys; Print Craft Abbys; Branded Content Abbys; Broadcaster Abbys.

31 May: Interactive Digital Abbys; Radio Abbys; Print Abbys; TV Abbys; Integrated Abbys.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/in-mobie.jpg?itok=4UWv0gI7
InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/alto.jpg?itok=uHS9cRhT
Alto Delhi Comic Con 2016 begins, on till 11 December

NEW DELHI – Alto Delhi Comic Con 2016 organized by Comic Con India began today and has a lot in store for comics enthusiasts and audiences inclined towards popular culture. The 3 day fest which started today at NSIC Grounds, Okhla will be on till December 11’ 2016. This is the biggest pop culture...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories