MAM

STARCJ appoints Digital Strings as its Digital marketing agency

MUMBAI: STARCJNetwork India Pvt. Ltd. (“STAR CJ”) appoints Digital Strings, a Mumbai based startup, to manage their online marketing activities. The account will be handled by a team of young and aspiring digital professionals. All online marketing activities of STAR CJ across various social media platforms will be handled by the startup agency.



Digital Strings will be responsible for managing the online reputation of STARCJ. The mandate will also include managing STAR CJ’s social media presence, driving online visitors through search engine marketing and managing online advertising for creating a strong presence of the brand digitally.  

 

Confirming the appointment, Mr. Kenny Shin, Chief Executive OfficerofSTARCJ,said, “After a rigorous evaluation of various agencies, our team at STARCJ made a decision of appointing these young bunch of professionals to manage our online marketing activities.”



Adding to this, Mr. Shin said, “We have been quite successful in the business of home-shopping on our channel STARCJ alive. But looking at the change in the consumer behavior in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base. We believe that Digital Strings would stand up to our expectations and help us create a niche in the online shopping business.”



The estimated online media spend for STARCJ is 5.5 Crorefor the year 2014. STAR CJ intends to expand its online business drastically by the end of this year and take a strong position in the e-commerce space through the online sale of premium category products such as mobile phones, kitchen appliances, electronics, household goods, etc.

 



Mr. RohitKerkar, Managing Director, Digital Strings, added, “It is a big win for us as a start up. I am grateful to the team of STARCJ for seeing us capable enough to manage their online reputation as against various well established agencies currently present in the country. We are privileged to be associated with STARCJ.  Our team at Digital Strings will strive hard to manage and build STAR CJ’s online image.”



About STARCJ Network India Pvt. Ltd.: STAR CJ Network India Pvt. Ltd. is one of India’s largest home shopping company, selling premium yet affordable products via television and the internet.



STAR CJ is a joint venture between STAR Group and the South Korean home shopping major, CJ O Shopping Co. Ltd. This venture was started in the year 2009, with the launch of STAR CJ program slots on STAR Utsav. In 2010, STAR CJ alive was introduced as a 24X7 home shopping TV. The channel at present reaches out to 25 million households across 3200 cities in India. After the success of the television arm of the company, STARCJ.com was launched in the year 2011to reach out to more consumers.



About Digital Strings: Digital Strings is an emerging digital marketing agency located in Mumbai. The agency aims at providing affordable yet thorough digital marketing solutions to entrepreneurs and SMEs. Their expertise spans a wide range of services like social media marketing, online PR, search engine optimization (SEO), online reputation management, pay per click (PPC), online advertising, web design & development.



Media Contact: Shital Pawar shital@digitalstrings.com +91 9702635209

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_34.jpg?itok=ZclJglIb
Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_13.jpg?itok=6LT3pQqf
Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_3.jpg?itok=NAxMNPnx
Tendulkar applauds Swachh Bharat campaign champs

“You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indusland.jpg?itok=wMj7Rxwa
IBM analytics solution to power Indusind digital marketing campaigns

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/55454545.jpg?itok=ZaWuIbS9
GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories