MUMBAI: STARCJNetwork India Pvt. Ltd. (“STAR CJ”) appoints Digital Strings, a Mumbai based startup, to manage their online marketing activities. The account will be handled by a team of young and aspiring digital professionals. All online marketing activities of STAR CJ across various social media platforms will be handled by the startup agency.
Digital Strings will be responsible for managing the online reputation of STARCJ. The mandate will also include managing STAR CJ’s social media presence, driving online visitors through search engine marketing and managing online advertising for creating a strong presence of the brand digitally.
Confirming the appointment, Mr. Kenny Shin, Chief Executive OfficerofSTARCJ,said, “After a rigorous evaluation of various agencies, our team at STARCJ made a decision of appointing these young bunch of professionals to manage our online marketing activities.”
Adding to this, Mr. Shin said, “We have been quite successful in the business of home-shopping on our channel STARCJ alive. But looking at the change in the consumer behavior in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base. We believe that Digital Strings would stand up to our expectations and help us create a niche in the online shopping business.”
The estimated online media spend for STARCJ is 5.5 Crorefor the year 2014. STAR CJ intends to expand its online business drastically by the end of this year and take a strong position in the e-commerce space through the online sale of premium category products such as mobile phones, kitchen appliances, electronics, household goods, etc.
Mr. RohitKerkar, Managing Director, Digital Strings, added, “It is a big win for us as a start up. I am grateful to the team of STARCJ for seeing us capable enough to manage their online reputation as against various well established agencies currently present in the country. We are privileged to be associated with STARCJ. Our team at Digital Strings will strive hard to manage and build STAR CJ’s online image.”
About STARCJ Network India Pvt. Ltd.: STAR CJ Network India Pvt. Ltd. is one of India’s largest home shopping company, selling premium yet affordable products via television and the internet.
STAR CJ is a joint venture between STAR Group and the South Korean home shopping major, CJ O Shopping Co. Ltd. This venture was started in the year 2009, with the launch of STAR CJ program slots on STAR Utsav. In 2010, STAR CJ alive was introduced as a 24X7 home shopping TV. The channel at present reaches out to 25 million households across 3200 cities in India. After the success of the television arm of the company, STARCJ.com was launched in the year 2011to reach out to more consumers.
About Digital Strings: Digital Strings is an emerging digital marketing agency located in Mumbai. The agency aims at providing affordable yet thorough digital marketing solutions to entrepreneurs and SMEs. Their expertise spans a wide range of services like social media marketing, online PR, search engine optimization (SEO), online reputation management, pay per click (PPC), online advertising, web design & development.
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