| Client: |
| Cadbury India |
| |
| Storyboard: |
|
A voice over narrates that there was a time, ages ago, when children were born happy. It shows a child born in a cave laughing out loud. One fine day, a dangerous disease changes everything - and it spreads in all four directions. Children are born 'serious'. One of them, in a school uniform, says, "Sorry papa, I am late for school." Several others are shown behaving and speaking seriously, like grown-ups, even as the film also portrays them as grown-ups. A doctor enters the scene and introduces the cure to this "serious" condition: 5Star. As the chocolate bar "cures" a grumpy old man, the film ends with the super '5Star andar, seriousness bahar." | | |
| Product category: |
| Confectionery |
| |
| Production House: |
| Corcoise Films |
| |
| Media use: |
| Television, radio, print and digital |
| |
| Agency: |
| Ogilvy & Mather |
| |
| Creative Team: |
| Abhijit Avasthi, Amitabh Agnihotri, Samir Sojwal |
| |
| Purpose of
the ad: |
To tell people that they can switch off thanks to the product. |
|
