MUMBAI: The Indian Premier League (IPL) fever is catching up. In the latest, BlackBerry has announced its exclusive partnership with the champions side, Mumbai Indian. As a part of the association, Mumbai Indians, has launched an exclusive BBM channel called ‘Mumbai Indians’ to engage and drive deeper connect with their millions fans and followers across the globe.
Commenting on the occasion, Mumbai Indian spokesperson said, “Mumbai Indians have always derived inspiration from its over 5.5 million fan support, who form the nucleus of our on-and-off field performance. Over the last four years, we have looked for innovative ways to connect and interact with our patrons and this year will be no different. The exclusive ‘Mumbai Indians’ BBM channel presents an excellent opportunity for our fans to stay closer to their favorite team throughout the season.”
BlackBerry senior marketing director for BBM Asia Pacific Krishnadeep Baruah commented, “India is a land where cricket is one of the most widely followed sport. As Indians, we live and breathe cricket, and BlackBerry is thrilled to be the official partners for Mumbai Indians. We are hopeful that via BBM channel, Mumbai Indian fans across the globe will be able to engage, interact and stay updated with their favorite team and its players.”
Riding on the IPL wave, BlackBerry has announced a number of exciting contests which will provide exclusive experiences to Mumbai Indians BBM channel followers. The contests will allow 11 lucky winners to watch the team practice from their dug out. There will also be contest give-aways such as autographed bats, tee’s and match tickets. BBM channel will allow fans to follow MI updates closely during IPL, experience exclusive content and have access to team members channel posts on given days.
Launched in November 2013, BBM channels is a forum for active, real conversations between people, brands and communities. The channel will be available across BlackBerry (BlackBerry OS 5, 6, 7 and 10), iOS and Android OS platforms.