MUMBAI: It’s time for the girls to splash it up with vibrant colours with MTV Muah, a new range of colour cosmetics from MTV that offers an enviable new collection for the youth. Entering into this category for the first time, MTV Muah consists of trendy, bright and funky products letting girls have fun with colors and jazz up their everyday look. Launched in association with Blue Heaven, the Indian cosmetic brand, this new range attends to the intrinsic need of every girl in the age group of 16-30 years who wishes for a radiant skin while experimenting with different looks.
The entire range of MTV Muah is designed to give the girls freedom to live and look their best, without slowing down! It includes an array of products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. With three different kits developed to create a look – Dazzle, Punk and Pop, girls will be spoilt for choice as they have fun and sizzle from morning to night. Suitable for each look, exude oomph as you go from the girl-next-door to goth, while dabbling in neon’s and metal… all this at an affordable price range of Rs.79 and Rs. 149. The kits are priced at a range of Rs. 1929
Speaking about this new range, Saugato Bhowmik, Head – Consumer Products, Viacom18, says, “India is a burgeoning market for beauty and cosmetic products. With the launch of MTV Muah, we attempt to explore yet another category which is in a high emotional involvement zone. As new trends in cosmetics make waves each season, the youth like to experiment and have fun. MTV MUAH helps them do just that! Also the affordable pricing makes it a great buy.”
Ramandeep, Managing Director, Blue Heaven, says, “Blue Heaven has constantly tried to reinvent itself and keep pace with the ever-changing cosmetic trends. With the launch of MTV Muah, we reach out to young consumers who believe in constantly changing their looks depending on their mood. This range will help them don various looks and look glamorous. Also MTV being a youth leader helps us to reach out to a larger audience.”
Funk, style and glamour… MTV Muah is an answer to every girl’s woes. The water proof and smudge proof Eye Liner by MTV Muah comes with a soft nylon brush for fine line drawing and dries quickly giving an instant matte finish. The Mascara gives the lashes a thicker and healthier look as the brush allows easy application with curl retention to last for a longer duration. A must-have in every Indian woman’s make-up kit, the Kajal is lead-free, smudge proof and retractable with the help of a sharpener. The Foundation comes with an oil-free matte finish which gives a velvety sensation to the skin and is also water proof. Also, the finely ground pigments in the foundation blend into the skin easily to give high coverage.
The Lip Colour variants give the perfect gloss while staying longer. Complete with sunscreen and vitamins to protect lips from dryness, they come in a range of colors for every skin tone. MTV Muah also offers a wide range of Nail Paints, from matte and glitters to neons and metal.
The launch will be supported by a 360 degree marketing campaign across print and online platforms.So girls, get your fashion fix as you look your glowing best with MTV Muah. Grab your colors now at leading lifestyle retail outlets!