MAM

Go stylish and funky this season with MTV Muah!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/10/MTV%20MUAH%2019%20x%2011%20inch-01.jpg?itok=myqhzlBf

MUMBAI: It’s time for the girls to splash it up with vibrant colours with MTV Muah, a new range of colour cosmetics from MTV that offers an enviable new collection for the youth. Entering into this category for the first time, MTV Muah consists of trendy, bright and funky products letting girls have fun with colors and jazz up their everyday look. Launched in association with Blue Heaven, the Indian cosmetic brand, this new range attends to the intrinsic need of every girl in the age group of 16-30 years who wishes for a radiant skin while experimenting with different looks.    



The entire range of MTV Muah is designed to give the girls freedom to live and look their best, without slowing down! It includes an array of products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. With three different kits developed to create a look – Dazzle, Punk and Pop, girls will be spoilt for choice as they have fun and sizzle from morning to night. Suitable for each look, exude oomph as you go from the girl-next-door to goth, while dabbling in neon’s and metal… all this at an affordable price range of Rs.79 and Rs. 149. The kits are priced at a range of Rs. 1929



Speaking about this new range, Saugato Bhowmik, Head – Consumer Products, Viacom18, says, “India is a burgeoning market for beauty and cosmetic products. With the launch of MTV Muah, we attempt to explore yet another category which is in a high emotional involvement zone. As new trends in cosmetics make waves each season, the youth like to experiment and have fun. MTV MUAH helps them do just that! Also the affordable pricing makes it a great buy.”



Ramandeep, Managing Director, Blue Heaven, says, “Blue Heaven has constantly tried to reinvent itself and keep pace with the ever-changing cosmetic trends. With the launch of MTV Muah, we reach out to young consumers who believe in constantly changing their looks depending on their mood. This range will help them don various looks and look glamorous. Also MTV being a youth leader helps us to reach out to a larger audience.”



Funk, style and glamour… MTV Muah is an answer to every girl’s woes. The water proof and smudge proof Eye Liner by MTV Muah comes with a soft nylon brush for fine line drawing and dries quickly giving an instant matte finish. The Mascara gives the lashes a thicker and healthier look as the brush allows easy application with curl retention to last for a longer duration. A must-have in every Indian woman’s make-up kit, the Kajal is lead-free, smudge proof and retractable with the help of a sharpener. The Foundation comes with an oil-free matte finish which gives a velvety sensation to the skin and is also water proof. Also, the finely ground pigments in the foundation blend into the skin easily to give high coverage.



The Lip Colour variants give the perfect gloss while staying longer. Complete with sunscreen and vitamins to protect lips from dryness, they come in a range of colors for every skin tone. MTV Muah also offers a wide range of Nail Paints, from matte and glitters to neons and metal.



The launch will be supported by a 360 degree marketing campaign across print and online platforms.So girls, get your fashion fix as you look your glowing best with MTV Muah. Grab your colors now at leading lifestyle retail outlets!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/mccafe.jpg?itok=N2RvyH_X
'McCafé for everything' digital campaign launched

McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/vi.jpg?itok=x_hqfALu
Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/digital-display.jpg?itok=_FAr0SjC
36% more active digital display ads this month

The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Anshuman_Chakravarty-Mayur_Hola.jpg?itok=jyOnCxRL
Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/HeroSalutes.jpg?itok=inQX9suG
I-Day: Hero salutes true heroes behind heroes

MUMBAI: Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories