Specials

Hungary and Belgium get ready to Boom!

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MUMBAI: Keshet International has sold its explosive gameshow formatBOOM! to TV2 in Hungary, and VTM, the top Flemish speaking channel in Belgium owned by parent company MEDIALAAN.TV2 plans to launch a local adaptation of the thrilling gameshow later this year.

This news marks the fourth and fifth sales of the format since its launch at MIPTV, following Spain (Atresmedia), the US (FOX) and France (TF1).

BOOM! fuses the drama, intensity and thrill of a blockbuster action movie with the high octane fun of a video game. Full of comedy, color and excitement - BOOM!?s fresh approach rolls the intellectual AND physical challenges of existing gameshows into one must-see event for viewers of all ages. A squad of four players must defuse eight (replica) bombs by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one bomb per question by cutting through colored wires which represent multiple choice answers against the clock. If the player answers correctly the prize money remains intact and they move to the next bomb, if they cut the wrong wire, or run out of time the bomb will explode strewing material across the studio andvisiblyshaking the set ? and the team will lose one player and 25% of the potential prize money. BOOM! delivers fierce tension and light-hearted humor in quick succession,extending the experience not only to those in the studio, but also viewers at home who can play along.

?BOOM! is igniting all over the world, and we are thrilled to partner with our longtime friends at TV2 and VTM to bring our show to Hungary and Belgium,? said Keshet International CEO Alon Shtruzman.

?We are pleased to have once again picked up the most talked-about format of the market from Keshet International. With the success of Master Class and Rising Star now in pre-production, BOOM! will be the third Keshet format that TV2 will adapt and we are very happy to bring this innovative project to audiences in Hungary,? said Gy?rgy Bence, Program and News Director, TV2.

BOOM! achieved outstanding ratings when it made its debut on Keshet Broadcasting, Channel 2 Israel following its launch on Thursday April 3 at 9 PM, becomingthe highest-rated game show launch ever in Israel. Vastly outshining all other shows in its timeslot, BOOM!scored a staggering 41.2% share and 26.7% (HH) rating.

The ratings and share equate to an increase of four times the amount drawn by the nearest competitor for the time slot, doing exceptionally well in the younger demographic of 18 ? 24 years with a share 27.5% higher than the average.

BOOM! is now the most viewed game show ever in Israel both in terms of ratings and number of viewers, outperforming other favorites such as Million Pound Drop and Raid the Cage. It has also garnered the highest audience share ever for a game show airing on a week night. The show?s rating was 14% above the average share for the time slot on Channel 2.



BOOM! was created by Keshet, Ido Rozenblum and July August Productions.

Season two of TV2?s Master Class, also an adaptation of a Keshet International format, will launch on the network later this month following a tremendously successful first season debut.

Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals,at MIPTV 7 ? 10 April 2014

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