15 Oct 2013 Newsletter Subscription

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Volume 36 - Issue No: 51
 
 
 



Media, Advertising & Marketing
 
 
 
 

Draftfcb+Ulka's Star One building future leaders
Draftfcb+Ulka completes 23 glorious years of Star One and conducts a rigorous on-campus selection procedure to get the best talent from these institutes

WeChat takes forward its campaign
WeChat has seen growth in India and to further reach its TG it has unveiled its latest campaign conceptualised by Ogilvy & Mathers.

Is crime genre the fuel running Sony?
Several industry experts feel that while fiction shows are a GEC's lifeline, they are not the channel's forte

'War Chhod Na Yaar' collects Rs 4.4 cr; 'Besharam' inches past Rs 50 cr mark

Now 'Mahabharat' on Star Pravah
Introducing a mythological slot called Mahaparv, it is experimenting with Star Network's two big properties - Mahabharat and Mahadev.

IRF 2013: James Cridland: Indians love their radio
At the recently concluded International Radio Forum (IRF 2013) at Zurich, Cridland spoke about the importance of radio in today's multiplatform age and how to make proper use of it
 

Skechers launches new TVC for GOrun 2

Reliance Entertainment and Dharma Productions sign international distribution deal

Hriday responds to Woody Allen's decision on Blue Jasmine India release

 

Waahid A Khan conferred with Indian Entrepreneur style icon award at Las Vegas
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Bits & bytes
Taking a stand
“Marketing tends to be a function that almost everyone has an opinion on”
“We will be launching a television vertical by next year”
The time for collaboration is now
For the film fans
Small wonder
Source: Financial Express
   
How brands beat slowdown
Coffee Board kicks off branding initiative
Source: Business Standard
Yahoo CEO Marissa Mayer has advertisers' attention, but can she get their dollars?
Source: Times of India
   
Marketing and advertising blitzkrieg of biometric techies and supporters -Part IV
Source: Money Life
   
Yahoo CEO Marissa Mayer has advertisers’ attention
Source: Zee News
   
Yahoo acquires URL-shortening ad-service Bread
Source: dna
   
Raymond scouts for new agency to handle its creatives
Source: Fashion United
 
International News
Goodfellas Writer to Pen Scripted Ongoing Series for Discovery
Before Twitter, Jack Dorsey Wasn't So Big On Capitalism
How Ron Burgundy Learned to Love Dodge, and Vice Versa
Dead Reckoning: AMC Zombie Series Devours the Competition
Sleepy Hollow, Agents of S.H.I.E.L.D. Enjoy C3 Ratings Boost
Country Living Gets New Editor, New Home in Birmingham
Source: Ad Week
   
PPA Advertising Awards 2013: double wins for O2/ZenithOptimedia, MediaCom and Universal McCann
Source: Media Week
Yahoo CEO Mayer has advertisers' attention, but can she get their dollars?
Source: Reuters
   
Twitter looks to mine user data to help sell advertising on other sites
Source: Irish Times
   
BlackBerry Seeks to Reassure Customers With Newspaper Ads
Source: Bloomberg
   
Twitter aims to sell ads on others’ sites
Source: FT
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