MUMBAI: Marathi GEC viewers are set to be taken back into
time. Marathi viewers will soon be introduced to two popular
mythological shows for the first time. Come 21 October, between
6:00 pm and 7:00 pm, a new slot has been created on Star Pravah
called Mahaparv that will start airing two of Star
India's biggest properties in this genre - Star Plus's magnum
opus Mahabharat and Life OK's Devon Ke Dev
Mahadev. The difference being both the shows will be telecast,
dubbed in Marathi.
Jayesh Patil is confident that the two shows will work wonders for the Marathi GEC genre
"The Marathi space has been missing this genre and these
two shows are the network's prime properties. The whole idea
behind spending so much is that the whole network gets to
share it," explains Star Pravah programming head Jayesh
Patil, pointing out that the astronomical costs involved in
producing such shows was the very reason they hadn't been
tapped so far by the Marathi GEC space.
Mahaparv will also serve as an experiment in how well
(or otherwise) mythology is received by the Marathi audience.
The question however remains whether Marathi GECs will be
willing to spend several times more on original mythological
"We are spending a lot on dubbing to establish them.
Once the market is open for mythology, we can shell out more,"
replies Patil, adding that there's a lot of scope for showcasing
mythological tales from Marathi literature. As it is, each
episode of either of the two shows takes nearly a day for
dubbing in Marathi, with costs ranging between Rs 1.5 to Rs
2 lakh per episode, according to industry sources.
According to Patil, 6:00 -7:00 pm is a good time to air these
shows however Madison Media COO Karthik Lakshminarayan feels
prime time would have been more suitable.
Karthik Lakshminarayan believes that a good slew of advertisers would soon come on board
So will these shows work for the Marathi audience? Life OK
GM Ajit Thakur believes that mythological shows are universal
so they will work everywhere. Mahadev has already been
aired on the Star network's Kannada, Oriya, Malayalam and
Tamil channels, he points out.
Lakshminarayan however feels Mahadev might fare better
in the Marathi space. "Mahabharat has been treated
like a movie and Marathi audiences are unused to such grandeur
on TV shows. In terms of set and costumes, it may just be
a bit too much for them," he opines.
Star Pravah is in the midst of negotiations to get advertisers
on board and Lakshminarayan feels that shouldn't be a problem
considering both the shows are established.
Will this time travel work for the Marathi audiences?