MUMBAI: Skechers, the American shoe maker, has launched
a campaign to promote its GOrun 2 range of performance
shoes, specially designed for runners.
Commenting on Skechers new TV commercial, Skechers
south Asia managing director Sanjeev Agrawal said, "In
our new, witty television commercial, the GOrun 2 wearing
human successfully races and beats a cheetah, the World's
fastest animal. Like the cheetah, Skechers GOrun 2 footwear
is lightweight, sleek and fast - a size 9 men's shoe
weighs just 187 grams."
The commercial is being aired across all genres of
channels including Hindi GEC, regional GEC, music and
English entertainment channels. The mix of channels
is in line with the wide reach that the brand has achieved
in a short period of time.
Going forward, Skechers GOrun 2 will associate with
running events across the country, beginning with the
Vasai-Virar Mayor's Marathon on 27 October. The marathon
will be for the cause of the girl child with the motto
"Save the Girl Child and Maintain Nature's Balance".
Designed for speed and to improve running performance,
the GOrun 2 series advances on the 'mid-foot strike'
design, popularised by Skechers. It works as a great
shoe to foster a barefoot running experience.