MUMBAI: Riding on its fast-growing popularity, WeChat,
a mobile social app, has unveiled its latest brand campaign
conceptualised by Ogilvy & Mathers.
As part of the campaign, the TVC features WeChat's
brand ambassadors - Parineeti Chopra and Varun Dhawan
and is already running on television and online screens
with the tagline - "Naye Purane Ajeeb Shajeeb,
all friends are now on WeChat - the all in one social
Speaking on the occasion, WeChat spokesperson Katie
Lee said, "We are overwhelmed by the positive response
which our Indian users have given to WeChat. It is the
love of our users which inspires WeChat to continuously
innovate and evolve with more and more exciting features."
The tagline and the TVC capture the essence of WeChat
of being the preferred platform for the youth to connect
with all their friends. The TVC drives home WeChat's
growing pre-eminence in the Indian mobile social and
communication app space and reinforces its positioning
as the most innovative app for the Indian youth to share,
connect and communicate with their friends.
"WeChat is a complete mobile social communication
app loaded with all the features which our users look
for to connect with their friends. This TVC showcases
our unique position of being an 'all-in-one app' which
resonates with the spirit of the youth of the country,
who want to stay connected with their friends and family
through conventional messaging as well as fun and exciting
elements like 'Voice Messaging', 'Stickers', 'Photo
sharing', 'Video Chatting', 'Location-based Features'.
We are hopeful that this campaign would help WeChat
become the preferred app for a lot of new Indian smart
phone users and make their communication experience
richer through its unique offerings," she added.
WeChat has seen an exponential growth in India and
the fact that WeChat has topped the leading app stores
such as Google Play, iOS App Store, Windows Marketplace
and BlackBerry AppWorld as the most downloaded app only
goes to showcase its popularity with the youth of the