MUMBAI: Woody Allen directed Blue Jasmine was set to
be released in India two weeks ago but in the last moment
was called off since the director did not want to comply
with anti- smoking regulations of the country.
Now NGO Hriday (Health Related Information Dissemination
Amongst Youth) has responded to Allen's claim that smoking
messages in the movie distracts people. In the letter
addressed to Allen, they said that many big movies have
complied with the norms and have done well at the box
office including The Hobbit, Django Unchained as well
as Bollywood production houses like UTV motion pictures
and Karan Johar productions also started complying with
the rules as soon as they came into effect.
They also said that a study conducted by them showed
that youngsters exposed to smoking scenes in movies
were twice as likely to try it. They also said that
'several countries require censor of contents before
screening films to confirm to their laws and cultural
Blue Jasmine was to be released by PVR Pictures. The
movie has been critically acclaimed regarding Kate Blanchett's
performance. Let's see whether Allen responds to the
mail and consents to release the movie so that Indians
don't have to miss a good one.