MUMBAI: On the back of some new client wins and growth
in existing businesses, Draftfcb+Ulka has brought on
board trainees from some of the management, communication,
art and design schools in the country through their
Star One programme.
Elaborating on the programme, Draftfcb+Ulka Mumbai
COO Nitin Karkare said" Star One is not just about
talent. It is about nurturing a culture and a value
system which is unique to this agency. We are delighted
that the program is now in its 23rd year and growing
from strength to strength."
The agency Star One is the advertising industry's most
comprehensive entry level training programme. The trainees
are put through an intensive two-month training of which
the first month is classroom sessions conducted by senior
managers from the company.
Draftfcb+Ulka vice president Anita Gokral was a part
of the Star One 1995 batch sharing her own experience
of Star One programme she said, "Star One guided
me into the organisation's culture, its approach to
the business and exigencies of the real world. One could
have picked this up on the job but the program gives
you space to absorb, appreciate and develop a perspective
without getting overbearing. It puts forward the Agency's
confidence and commitment which are critical to managing
enthusiasm and morale in the initial years."
Similarly, Draftfcb+Ulka vice president HR Savita Mathai
said, "The fact that this programme has been running
consistently for 23 years now is testimony to the Agency's
commitment to growing and nurturing talent. For us it
is not just about talent acquisition; it is about creating
a culture that grows leaders."
More than 30 people graduate from Star One every year,
and get deployed to Draftfcb+Ulka's offices across the