MAM

Draftfcb+Ulka's Star One building future leaders

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/24/Draftfcb%2BUlka.jpg?itok=PAzj6QHG

MUMBAI: On the back of some new client wins and growth in existing businesses, Draftfcb+Ulka has brought on board trainees from some of the management, communication, art and design schools in the country through their Star One programme.

Elaborating on the programme, Draftfcb+Ulka Mumbai COO Nitin Karkare said" Star One is not just about talent. It is about nurturing a culture and a value system which is unique to this agency. We are delighted that the program is now in its 23rd year and growing from strength to strength."

The agency Star One is the advertising industry's most comprehensive entry level training programme. The trainees are put through an intensive two-month training of which the first month is classroom sessions conducted by senior managers from the company.

Draftfcb+Ulka vice president Anita Gokral was a part of the Star One 1995 batch sharing her own experience of Star One programme she said, "Star One guided me into the organisation's culture, its approach to the business and exigencies of the real world. One could have picked this up on the job but the program gives you space to absorb, appreciate and develop a perspective without getting overbearing. It puts forward the Agency's confidence and commitment which are critical to managing enthusiasm and morale in the initial years."

Similarly, Draftfcb+Ulka vice president HR Savita Mathai said, "The fact that this programme has been running consistently for 23 years now is testimony to the Agency's commitment to growing and nurturing talent. For us it is not just about talent acquisition; it is about creating a culture that grows leaders."

More than 30 people graduate from Star One every year, and get deployed to Draftfcb+Ulka's offices across the country.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vikas.jpg?itok=eFVnxTVx
HUL’s Vikas Gupta joins Flipkart as head of marketing

MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/kfc.jpg?itok=5bOTGxXa
Raho real, raho proud- ‘Asli Burger’ aka zinger

MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it! The brand launched an exciting...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/jeep.jpg?itok=PqCIuN9U
Jeep Compass Trailhawk campaign showcases superior nature of SUV

MUMBAI: FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel-Drive SUV. The campaign, Jeep Compass Trailhawk - Superior by Nature, has been conceptualized and created by Leo Burnett India and taps into Jeep’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/makani.jpg?itok=qkRcy3Dg
Makani Creatives wins marketing mandate for GOQii ‘India Health Quiz’ with Akshay Kumar

MUMBAI: GOQii, a smart preventive digital healthcare company announces Makani Creatives as its marketing partner for the ‘India Health Quiz’ campaign. The agency bagged the mandate following a multi-agency pitch. Under the partnership with Makani, GOQii plans to launch ‘India Health Quiz’ on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/aptronix.jpg?itok=It_OWZB-
Aptronix announces an exciting and creative Social Media Contest for all who are ardent fans of Apple products

MUMBAI: Aptronix, India’s largest Apple Premium Reseller is opening India’s first flagship Apple Premium Reseller store. To celebrate this milestone with apple fans, Aptronix is hosting a creative social media contest encouraging apple users and fans to get creative and express their love for Apple...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/virat.jpg?itok=u1bAnev_
Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli

MUMBAI: Artimas Fashions Pvt Ltd and one8 by Virat Kohli have announced the official launch of one8 innerwear range today through e-commerce channels. The partnership between both the entities was facilitated by Cornerstone Sport, which exclusively represents the Indian cricket captain Virat Kohli...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/dan.jpg?itok=OYf3RUWg
DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’

MUMBAI: DAN Programmatic, empowered by the data sciences division of Dentsu Aegis Network, has collaborated with AMNET, the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is an Artificial Intelligence-based insight engine for programmatic audience performance, which merges...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/synamedia.jpg?itok=uCH2VyYS
IBC 2019: Synamedia to highlight how operators can win in the age of Infinite Entertainment

MUMBAI: At IBC 2019,  Synamedia, the world’s largest independent video software provider, will highlight how broadcasters and operators can use its solutions and services to benefit from the infinite opportunities arising from the fast-changing video market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/redhill.jpg?itok=JjY9M3A0
Alpana Killawala to advise REDHILL Clients

MUMBAI: Redhill, the Singapore headquartered communications agency is happy to announce Alpana Killawala’s association with the agency as a Senior Advisor. The former Reserve Bank of India (RBI) spokesperson’s move follows her retirement after a 26-year career with India’s Central bank.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories