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10 April 2020 Volume 70 Issue No:23
iWorld | OTT
How OTT players re-calibrate OOH advertising during social distancing  
Just a few months ago, before the summer hit India, nobody had a clue as to what was to befall on us! The world continues to grapple with the COVID-19 pandemic, an unprecedented crisis in living memory that has almost crippled our everyday lives and left the whole country deserted.  
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Television | TV Channels  
Archive re-runs help sports channels gain 21% viewership  
Be it domestic or international, almost all sporting events have either been scrapped or postponed amid the COVID-19 pandemic. The cancellation of events has forced sports broadcasters to run dry with no live sporting tournaments and resort to showing archived re-runs.  
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Television | TV Channels  
Prasar Bharati on a Covid-19 awareness drive  
Public broadcaster Prasar Bharati is making all efforts to educate and inform its viewers regarding the Covid-19 pandemic by leveraging its vast network of broadcast, radio and digital services. The pubcaster operates the largest network of TV and radio with thousands of transmitters and hundreds of stations/channels/services spread across the country.  
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Television | TV Channels  
ZEEL invests Rs 5,220 mn in tech startup SugarBox  
The Board of Zee Entertainment Enterprises Ltd. (ZEEL), at its meeting held on 8 April, agreed to invest a sum of Rs. 5,220 mn in Margo Networks Private Ltd. (SugarBox). SugarBox is a first-of-its-kind platform in the world that enables internet services to work even in areas of bad or no network and empowers users to access them without an active data connection.  
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Television | TV Channels  
#9pm9mins sees lowest-ever viewership since 2015  
Prime minister Narendra Modi's addresses to the citizens of India have been keenly watched in the last few weeks. Even as his address on 24 March, announcing the 21-day nationwide lockdown, got the highest ever views, his subsequent address on 3 April led to a low point for TV viewership.  
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iWorld | OTT  
Sony Corp takes equity stake in Chinese online platform Bilibili  
Sony Corp America (SCA) will pay Chinese online entertainment platform Bilibili $400 million in an all-cash transaction. On completion of the deal, the two companies will work together to tap the Chinese market, especially in sectors such as mobile games and anime.  
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Press Releases
» Perfect Relations introduces 24x7 War Room for clients Amid COVID 19 crisis
» #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it
» Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days
» Pocket Aces' Loco upgrades its product offerings
More News From Indian Television
OTT: The new kid in town for brands to reach their TG
OTT consumption has been on a steep upward curve in India for the last three years. Now, after the country has entered a lockdown phase, taking social life out of lives, the media and entertainment industry is suddenly abuzz with a new wave of growth........................ Read More...
Cable subscription collection sees 80% drop due to COVID-19
Cable operators have been facing problems in the collection of subscription fees since the third week of March as restrictions on social distancing started. Moreover, the countrywide lockdown has caused them more distress.................. Read More...
Inside SITI Networks' effort to grapple with COVID-19 crisis
All of a sudden, our normal life has gone for a toss with the mandatory stay-at-home in place in order to fight the COVID-19 pandemic. As all physical options of communication, entertainment are now out of reach, traditional TV, online content, and the internet have emerged as a boon................ Read More...
More Indian Stories From Elsewhere
»   Telecom Italia CEO sees faster drop in revs for sector due to coronavirus
»   India's mean mobile download speed declines in March: Ookla
    Source: ETTelecom
»   Cable operators face 80% slump in collection of subscription fees
    Source: TOI
»   'Shoaib Akhtar's statement is comic': Rajeev Shukla on having India-Pakistan series for raising funds to fight COVID-19
    Source: DNA India
»   Indian government launches Aarogya Setu IVRS helpline to assist users without smartphones
    Source: Business Insider
»   Expectation of extending benefit to all prepaid users inappropriate, telcos tells TRAI
    Source: Business Today
»   119 mn across 199 channels viewed PM's call for blackout, shows data
    Source: Livemint
»   U.S. agencies back revoking ability of China Telecom to operate in U.S.
    Source: Reuters
»   IPL 2020 may be held in July, 'minus crowds if needed'
    Source: CNBCTV18
»   Synamedia wins video software deal from Vodafone
    Source: Telecomlead
»   Dish TV's Pay Later Service Allows Customers To Extend DTH Subscription
    Source: Telecom Talk
»   Private DTH operators told to air govt education channels in J&K
    Source: Yahoo News
»   Sports Business : Wimbledon to get $141 Mn insurance monies, BCCI rues lack of such policy in India
    Source: Inside Sport
»   Former Sirpur (T) MLA Kaveti Sammaiah passes away
    Source: Telangana Today
More International Stories From Elsewhere
»   London Live prompts inquiry after showing virus conspiracy theories
»   Sofa distancing: how coronavirus has transformed British TV
    Source: The Guardian
»   Film News Roundup: Film Commissioners Launch Production Alert Service for COVID-19 Information
»   Apple TV Plus Streams Certain Shows, Movies for Free As Millions Shelter in Place
    Source: Variety
»   Quibi is the anti-TikTok (that's a bad thing)
»   TikTok pledges $250M in COVID-19 relief efforts, plus another $125M in ad credits
    Source: Tech Crunch
»   Univision Teams with Listos California on Pandemic PSA Campaign
»   FCC Encourages TV Stations to Air Religious Services as Public Service
    Source: Broadcasting Cable
»   Deeper Dive—Tracking global growth for Pluto TV, Roku Channel and more AVODs
»   TiVo+ viewership up 41% in total hours amid COVID-19 crisis
    Source: Fierce Video
»   FNC's Bila Has COVID-19 Virus
»   ESPN to Air NBA H.O.R.S.E. Tournament
    Source: Multichannel
»   Orange wants improvements to Belgian cable tariffs
»   Liberty Global launches $4 million Coronavirus fund
    Source: Broadband Tv News
»   Eleven Sports teams up with OTRO
»   Zixi soars with Blackbird, Telestream launches monitoring-as-a-service solution and more
    Source: Tvb Europe
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