MAM

Pocket Aces' Loco upgrades its product offerings

Introduces game streaming and esports broadcasting to its app

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/01/Loco.jpg?itok=JBgAFQue

National, 1st April, 2020: Pocket Aces, India’s leading digital media entertainment company, announces a major product update for its gaming app, Loco. Dedicated to democratizing gaming entertainment, Loco will now allow its users to stream on the app, with a specific focus on gaming. This will make Loco one of the earliest entrants in the game streaming space in India.

The games that streamers on the platform are streaming include the likes of PUBG, FreeFire, Call of Duty etc. The platform will continue to offer its hypercasual gaming and interactive trivia, where it has hosted over 2,000 quizzes with multiple branded games.

Commenting on the new version of Loco, Anirudh Pandita and Ashwin Suresh, Founders, Pocket Aces said, "In 2018, we launched Loco with two daily quiz shows and within a year, we expanded our services to include hyper-casual gaming. Today, users spend over 30 minutes per day on the app. As the next step in fulfilling our commitment towards building a long lasting gaming and esports ecosystem in India, we are now adding game streaming to our platform. This major update empowers gamers to entertain India and display their skills in different popular games, right from the comfort of their homes. In the coming months, we will roll-out an exciting array of new features and original gaming content.”

Loco, in association with Fnatic will exclusively live stream #GamingForGood, a PUBG Mobile charity tournament that will take place from 3rd to 5th April’20 between 3pm-9pm. This is an initiative taken to raise funds and help some of those affected due to the currently ongoing COVID-19 pandemic. Top 20 teams from the South Asian PUBG MOBILE circuit will compete for prizes totalling to INR 3.5 lakh, which will be donated to charities that teams pick.

According to FICCI and Ernst & Young's report titled, 'The era of consumer A.R.T', India's online gaming segment grew 40% in 2019 to reach INR 65 billion and is expected to reach INR 187 billion by 2022, at a CAGR of 43. There has been a significant increase in the number of online gamers, from 183 million in 2017 to 365 million in 2019.

Since inception, the platform has seen more than 22 million gaming hours spent by users, 3 million cash prize winners and has successfully rolled out more than 2,000 quizzes. Loco is currently available on Android and iOS platforms, and it has a highly engaged community of 2.2 lakh on Facebook, 1.9 lakh on Instagram and 60k on Twitter.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/bharat-pe.jpg?itok=uc8nm8RI
BharatPe appoints Ex-Walmart Labs' Ankur Jain as chief product officer

MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/nrreaj.jpg?itok=j7bA8WZs
Hansa Customer Equity names Neeraj Pratap Sangani as COO

MUMBAI:  Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.  Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tconsult.jpg?itok=_6SB4v0P
WATConsult wins e-commerce mandate for Nobel Hygiene

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, India’s first and leading makers of adult diapers. For the record, the company owns the adult diaper brand - Friends, the baby diaper...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Rohan_Mehta-Chandni_Shah.jpg?itok=HodTwN72
Digital marketing to see an upsurge in advertiser movement post-Covid

NEW DELHI: The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/experiential%20marketing.jpg?itok=ZYalZ5PG
Challenge status quo through experiential marketing

MUMBAI: As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/communication.jpg?itok=vgqJYKKI
These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/ritu.jpg?itok=hC78_P7t
Expect completely new approach to employee policies: DDB Mudra's Rita Verma

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with indiantelevision.com, DDB Mudra Group EVP and head HR Rita Verma highlights...

MAM Marketing Above The Line
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/ir.jpg?itok=_e7cYhSj
Investment vs returns: What ad agencies should know during Covid2019

Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required