Cable TV

Inside SITI Networks' effort to grapple with COVID-19 crisis

SITI released a best practice guide for its customers

MUMBAI: All of a sudden, our normal life has gone for a toss with the mandatory stay-at-home in place in order to fight the COVID-19 pandemic. As all physical options of communication, entertainment are now out of reach, traditional TV, online content, and the internet have emerged as a boon. Government has also declared cable TV and broadband a part of essential services during this time.

SITI Network’s business continuity plan:

Quickly grasping this situation and the importance of maintaining its services, as an effort to keep customers at home, SITI Networks has been working with its partners and governmental agencies to ensure that “the show must go on”. Its employees have upped the ante and are striving to ensure that customers’ connectivity remains intact so that they can remain at home. Multiple teams of technically trained and dedicated personnel are continuously working at the grassroots level to deal with any inconvenience to ensure that digital TV and broadband run smoothly for SITI’s 45 million customers. All this is happening despite not having full support from local administrations.

SITI even released a best practice guide for its customers and partners on the SITI Information Channel 999 on its network. This guide informs customers on how to keep their connectivity running while keeping social distancing. SITI has also made available the option of Quick Recharge on its website, for the convenience of the customers. Through this, customers can recharge their account by sitting at home and without contacting LCO. The MSO has shared an educational video also with its consumers.

SITI Networks CEO Anil Malhotra said: "We are in this fight, and have to ensure that our customers stay at home. In the words of our Dr Subhash Chandra, this will be our national service. In this battle, SITI employees strive to keep people stay indoors by providing them entertainment and information of their choice and preferences at home. The entire team is engaged to run the services smoothly. Our teams are maintaining the chain by their sheer willpower so that the Corona virus chain can be broken".

Latest Reads
Decoding Covid2019 impact on GTPL Hathway’s cable, broadband business

As the country is struggling with the Covid2019 pandemic, cable TV and internet have acted as the nervous system to keep people informed and entertained. Due to the need of staying connected, the cable and broadband service providers like GTPL Hathway have seen a surge in demand on both sides of...

Cable TV Multi System Operators
GTPL Hathway increases CAPEX in upgrading network, 70% transmitted into GPON technology

Traditional distributors like cable operators are feeling the heat of the competition from a number of easily accessible streaming services. But large multi-system operators are not sitting idle to watch the ruin of their long-built businesses. Hence, constantly upgrading has become the key to...

Cable TV Multi System Operators
Lockdown impact on cable operators: Drop in STB sale and collection from connections

Despite higher viewership of linear television during the lockdown, the cable operators’ business in India has felt the heat of the Covid2019 pandemic. While sales of new set-top boxes and collection for existing connections witnessed a drop, customers down-traded packs.

Cable TV Multi System Operators
BRDS Digital Cable TV & Broadband Services celebrates 25 Years of Cable TV Entertainment Service!

Entertainment is the art of instilling happiness away from the reality of lives. Having served as a medium of entertainment since its inception, Bhima Riddhi Digital Services (BRDS), now Metrocast Network India Pvt. Ltd., is celebrating 25 successful years of providing cable TV entertainment. What...

Cable TV Local Cable Operators
Cable operators seek discounted tariffs from pay channels

MUMBAI: Maharashtra Cable Operators' Foundation (MCOF) has requested Indian Broadcasting Foundation (IBF) to urge its members – the pay channels – to offer discounted pay tariffs, if not waiving them altogether, for a period of four months from 20 April to 20 August. The MCOF has primarily cited...

Cable TV Local Cable Operators
We are not a cable TV company but a digital services provider: IMCL’s Vynsley Fernandes

MUMBAI: Innovation is the key to sustain any business. With newer entrants capturing market share, emerging alternatives to traditional TV, the cable operators in the country have focused on creating a diverse portfolio of services. IndusInd Media and Communications Ltd. (IMCL) CEO Vynsley...

Cable TV Multi System Operators
ZEEL lauds DPOs, urges online payment mechanisms via multilingual campaigns

In these difficult times caused by the Covid2019 pandemic, entertainment and information keep floating into our television sets despite the shelter-in-place mandate. Although the TV viewership growth slowed down in the sixth week of the Covid2019 disruption, it is evident that audiences across...

Cable TV Multi System Operators
MCOF seeks government relief for last-mile cable operators

In the wake of the Covid2019 crisis, Maharashtra Cable Operators Foundation (MCOF) has written a letter to the union minister of information and broadcasting Prakash Javadekar submitting its propositions for long-term relief and transformation of the last-mile cable operators. 

Cable TV Multi System Operators
Cable business drives Hathway’s return to profitability

Mukesh Ambani’s Reliance Industries Limited-owned Indian multi-system operator and internet services provider Hathway Cable and Datacom Limited (Hathway) reported consolidated profit after tax (PAT) of Rs 105.47 crore for the year ended 31 March 2020.

Cable TV Multi System Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required