Click here to View in Browser 23 May 2022 Volume 14 Issue No:84 MAM | Marketing IPL campaign was a critical milestone towards becoming synonymous with quick-commerce: Zepto's CMO Ten-minute grocery delivery app and the youngest entrant on the quick commerce scene, Zepto launched its latest IPL campaign last week. Crafted by L&K Saatchi and Saatchi, the third film in what has been a high decibel campaign in more ways than one considering it features powerhouse singers has veteran versatile vocalist Usha Uthup displaying her vocal prowess this time. Read More... MAM | Marketing Major League Cricket raises $120 mn funding, Microsoft CEO Satya Nadella among lead investors Microsoft CEO Satya Nadella is the leading investor in the $44 million Series A and A1 fundraising round by New York-based Major League Cricket (MLC), a T20 competition featuring six franchises that have been sanctioned by USA Cricket. The league is targeted to launch next year. Read More... MAM | Marketing The One Show 2022: Dentsu Webchutney bags 18 pencils for its 'The Unfiltered History Tour' campaign. Dentsu Webchutney, the digital creative agency from dentsu creative group India has once again demonstrated creative excellence with its outstanding performance at 'The One Show 2022'. Read More... MAM | Marketing Exotel appoints Udit Agarwal as VP and global marketing head The leading customer engagement platform, Exotel, has onboarded Udit Agarwal as vice president and global marketing head. He will be responsible for strategic and tactical marketing. Exotel is on a hyper-growth strategy drive and plans to hire 700 new employees this fiscal year. Read More... MAM | Marketing QuackQuack launches ad campaign to celebrate massive jump in registered users The popular dating app QuackQuack has witnessed a massive jump of 2 million users in the past five months and currently stands at 17 million registered users in India. To celebrate this milestone, the dating platform has launched a new ad campaign "Match to hoga hi". Read More...   Press Releases » News Nation Network launches new show 'Guru Dev' » Bollywood Stars Get On a 50cc Moped » Best Jobs For Indians In the USA » Asianet News' digital business turns profitable More News From Indian Television Programmatic is enabling the transition of OTTs to open internet: Tejinder Gill Global technology platform The Trade Desk helps marketers advertise on the 'open internet' i.e., outside the ecosystems of Google and Facebook. The Trade Desk can deliver campaigns across a multitude of devices such as computers, mobile devices, OTT, connected TV (CTV) to reach quality audiences at scale via video, audio, display and native ads............Read More... Nxtdigital records revenue of Rs 1152.19 crore for FY22 Nxtdigital Ltd on Wednesday announced the results for financial year 2022. The media and communications company recorded revenue of Rs 1,152.19 crore for the year ending 31 March, registering a growth of 14.3 per cent year-on-year.......... Read More... Marvel Studios signs 20-year deal with Stan Lee Universe Marvel Studios has signed a 20-year deal with Stan Lee Universe to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various experiences and merchandising....... Read More... More News From India » Ad fraud rates in India decrease by 5 per cent YoY: Report » Rajkummar Rao helps traders in the first Lendingkart campaign Source: ET Brand Equity » Finolex Cables announces Kartik Aaryan and Kiara Advani as brand ambassadors » Is DD FreeDish impacting the pay TV market in India? Source: Livemint » Celebrities must do their homework before endorsing crypto, says ad body » Twitter ad business could surge as advertisers pin hope on Elon Musk Source: ET » Gizmore ropes in cricketer Dinesh Karthik as its brand ambassador » Google's ad customisation model may not find takers Source: Financial Express » Amid takeover, Twitter woos worried advertisers with premium video content Source: BS » Apple's new 'privacy' ad for iPhone makes you seriously think about your data Source: Indian Express » Disney+ stops advertisement from preschool content Source: India TV News » After SEBI, Ad Council tells celebrities to check before endorsing cryptocurrency products Source: TOI » SEBI and ASCI mull regulation of celebrity crypto advertisements Source: BT   More National News » TikTok's new ad product gives creators a chance to partner with marketers on branded content » New Apple ad targets data brokers Source: TC » Apple hammers tech rivals in ad criticizing everyday auctions of personal data » Ad of the Day: Katy Perry replaces Snoop Dogg with a rendition of the Just Eat jingle Source: The Drum » Apple's Privacy Changes Slashed Ad ROI 38%. This Company Says They Can Fix It » Can Prime Time TV Survive The Mass Exodus From Live TV Viewing? Source: Forbes » In-game advertising experts question Microsoft and Sony's gaming advertising plans Source: Digiday » Hole in your budget: is the most annoying ad of the election also the most effective? Source: The Guardian » TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present Source: Variety » Ad campaign fails to improve Manitoba's COVID-19 booster shot standing vs. rest of Canada Source: CBC » McDonald's and Wendy's sued for burger ads that mislead on size Source: BBC » Ad-supported Disney+ will lean on company's success with Hulu Source: Fierce Video » German advertising market on the road to recovery Source: Broadband TV News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.