The One Show 2022: Dentsu Webchutney bags 18 pencils for its ‘The Unfiltered History Tour’ campaign.

The One Show 2022: Dentsu Webchutney bags 18 pencils for its ‘The Unfiltered History Tour’ campaign.

Indian agencies bring home 24 accolades across categories at the awards this year .


Mumbai: Dentsu Webchutney, the digital creative agency from dentsu creative group India has once again demonstrated creative excellence with its outstanding performance at ‘The One Show 2022’. The agency converted 21 shortlists into 18 pencils, three merits and a best of discipline across multiple categories for its one-of-a-kind campaign, ‘The Unfiltered History Tour’.

Dentsu Webchutney was also named ‘The Most Awarded Agency across APAC’, with ‘The Unfiltered History Tour’ bringing home seven gold, nine silver and two bronze for India. In March this year, Dentsu Webchutney emerged as the most awarded Indian agency at the Spikes Asia Awards with four grand prix, five gold, four silver & six bronze. In addition to this, the agency’s 'The Unfiltered History Tour' campaign has also clinched nine shortlists at D&AD 2022.

FCB India was the sole other recipient of silver pencil from the country at The One Show 2022. The agency's 'The Mirror - See Me As I Am' for UNAIDS won it the honour. Ogilvy India took home two bronze pencils for Mondelez India's 'Shah Rukh Khan - My Ad'. Byju's (Masterji), DDB Mudra Group (EatQual - McDonald's) and VMLY&R Commerce (Hackwashing - Lifebuoy) one a bronze each.

On dentsu Webchutney’s big win, dentsu international global chief creative officer Fred Levron said, “This piece shows what we want dentsu to be known for. Building brands through the power of modern creative. Combining cultural insights, technology and experience. There is a new creative ambition at dentsu and India is leading the way.”

Dentsu Creative group India chief executive officer Amit Wadhwa added, “These wins demonstrate to me, our clients and our industry that we are doing something very right and, most importantly, we are surrounded by the right people. Kudos to the entire team!”

dentsu Creative group India group chief creative officer Ajay Gahlaut commented, “Winning 18 One Show Pencils for a single piece of work is unprecedented and just goes to show the breakthrough quality of the work we do at dentsu. Congratulations to the army of people involved in conceiving and delivering this campaign, particularly during a worldwide pandemic.”

“What makes me proud is that this campaign is making a real impact in the world. These pencils are a testament to how new-age creativity of activating digital content at a physical location is blurring boundaries – be it platforms or geographical,” said Dentsu Webchutney and dentsuMB CCO Arjuna Gaur.