Report on Hindi News Viewership

Milind Soman joins hands with Evergreen Club to start fitness challenge trend

He is joined in the challenge by his mother Usha Soman.

<p>Mumbai: Homegrown online community for older adults, Evergreen Club has started a fitness challenge trend in association with actor and fitness enthusiast Milind Soman and his mother Usha Soman. The duo is promoting the importance of health and fitness among the elderly by starting a challenge on social media platforms.</p>

<p>Through the video, Soman encourages youngsters to take cognisance of the health and well-being of their parents and the elderly at home. He believes that there is no right age to start one’s fitness journey – as his mother, in her old age, is also a fitness freak like him. He also urges the elderly to be conscious about their own physical and mental health. The mother-son duo is seen performing squats in the video, thereby encouraging viewers to start their fitness journey with simple exercises from the comfort of their homes.</p>


<p>Evergreen Club is associated as the Wellness Partner for The Unity Run, where Milind Soman embarked on a solo run from Mumbai to The Statue of Unity at Sardar Sarovar Dam, Kevadia to celebrate India’s 75th Independence in August. A perfect example of positive aging, Soman continues to inspire millions of people with his approach to fitness.&nbsp;</p>

<p>By associating with The Unity Run, the fitness company aims to encourage older adults to adopt a healthier lifestyle and take care of their wellness from the comfort of their homes, it said a statement.</p>

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