QuackQuack launches ad campaign to celebrate massive jump in registered users

QuackQuack launches ad campaign to celebrate massive jump in registered users

The latest "Match to Hoga Hi!" campaign targets tier 2 audiences.

QuackQuack

The popular dating app QuackQuack has witnessed a massive jump of 2 million users in the past five months and currently stands at 17 million registered users in India. To celebrate this milestone, the dating platform has launched a new ad campaign "Match to hoga hi".

As young Indians become more confident about dating apps, QuackQuack’s ad campaign aims to reach audiences in tier 2 cities where 70 percent of the new users come from.

The ad campaign aims to encourage people to join their huge community and find the right match for themselves. 

Through this campaign, the brand also aims to reinforce that dating does not have to be difficult and it is extremely easy to find a match and connect with new people while keeping your comfort in mind. 

The lockdowns have witnessed a massive increase in Indians using dating apps, but the return to normalcy has made everyone even more comfortable to connect and meet with new people through dating apps and it's clearly evident in the growth numbers of QuackQuack.

QuackQuack founder and CEO Ravi Mittal commented on the campaign and said, “It is extremely exciting to witness so many people connect and find a match for themselves with QuackQuack. When we started back in 2010 things were quite different but over the years, people have really embraced dating apps and especially QuackQuack. We reached 15 million users in December 2021 and by May 2022 we have gained 2 million new users with the app currently being at 17 million registered users in India. Keeping our growing community in mind, we are working on introducing many new concepts that help people engage better and are looking forward to welcoming many new people.”