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MAM | Media And Advertising |
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Mohey's new ad film takes a relook at wedding rituals |
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Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most of us follow them blindly, usually without even knowing the significance behind them and without giving it a thought whether some of these rituals may have become outdated. |
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MAM | Marketing |
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Amazon India expands language support ahead of festive season |
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Ahead of the festive season, Amazon India on Monday announced that customers can now access the shopping portal in Marathi and Bengali in addition to the six previously available languages - Hindi, English, Kannada, Malayalam, Tamil, and Telugu.
In the coming weeks, Amazon will expand its regional language offering further with the launch of the voice shopping experience in Hindi. |
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iWorld | OTT |
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Trell acquires Womaniya as 'strategic fit' |
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Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.
The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and facilitating collaborations among women, said the statement. |
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MAM | Marketing |
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upGrad commits to 'fast-forward your career' in its latest campaign |
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Edtech firm upGrad has unveiled its new campaign titled 'Fast Forward Your Career' to promote the online courses from the education portal. Launched on Sunday with Vivo IPL 2021, the campaign will be heavily promoted across TV and digital, the brand said in a statement.
Conceptualised in partnership with The Womb, the four-film campaign has been directed by ad and feature filmmaker Vinil Mathew of Breathless Films. |
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MAM | Media And Advertising |
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Leverage Edu onboards Zee's Ambesh Tiwari as CMO |
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Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.
The development comes when leverage Edu is rolling out aggressive expansion plans and strengthening its foothold in the global market, primarily the UK and Europe. |
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