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Amazon India expands language support ahead of festive season

With the addition of Marathi and Bengali, customers can now shop in eight Indian languages.

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Mumbai: Ahead of the festive season, Amazon India on Monday announced that customers can now access the shopping portal in Marathi and Bengali in addition to the six previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu.

In the coming weeks, Amazon will expand its regional language offering further with the launch of the voice shopping experience in Hindi. These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India, said the brand in a statement.

In 2021, more than five million customers shopped on Amazon in the Indian language and customers using voice shopping in English grew two times YoY, it added.

Amazon customers can select their preferred language across Android and iOS apps, mobile and desktop sites.  Once selected, the language preference will be recorded and remembered for future visits.

The upcoming launch of the voice shopping experience in Hindi follows the launch of voice shopping in English in 2020. With this customers will be able to use their voice in Hindi to search for products or check their order status after updating their Amazon app. The voice offering will be available only for Android devices, said the statement.

"Every month, tens of millions of customers visit Amazon India in regional languages and 90 per cent of the customers are from tier-2 and below cities. Our aim with regional language shopping experience is to make e-commerce accessible, relevant, and convenient for customers,” said Amazon India director of customer experience and marketing Kishore Thota.

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