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Report on Hindi News Viewership

Trell acquires Womaniya as 'strategic fit'

Women account for more than 60 per cent of Trell’s user base.

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Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care. 

The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and facilitating collaborations among women, said the statement.

Trell CEO and co-founder Pulkit Agrawal said that Womaniya is a "great strategic fit" for the platform as it will create significant value for the community of women who account for more than "60 per cent" of Trell’s user base, and generate more than "72 per cent" of the content on the platform.

"We are happy to welcome Womaniya’s impressive team to the Trell family. With Womaniya's expertise and our reach, we will create innovative solutions that educate and empower women, as well as provide them with financial inclusion and the freedom to monetise through social commerce," he added.

Womaniya has been dedicated to providing support and credible information on a variety of topics including menstrual health, child care, nutrition, fitness, and mental wellness.

“Through Womaniya, we were able to build a strong community of over 400000 women from tier 2 and 3 cities of India. In order to grow and reach out to more women with credible sources, we always wanted to explore how a sustainable business can be built on a community foundation," said Womaniya founders Siddharth Kothari and Lakhan Suchdev. "Trell, as a social commerce platform, has successfully integrated commerce with content and community offerings. We are excited about this collaboration which will enable us to empower more women across the country."

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