iWorld

Trell acquires Womaniya as 'strategic fit'

Women account for more than 60 per cent of Trell’s user base.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/20/photogrid_plus_1632136168667.jpg?itok=w23mYDpj

Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care. 

The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and facilitating collaborations among women, said the statement.

Trell CEO and co-founder Pulkit Agrawal said that Womaniya is a "great strategic fit" for the platform as it will create significant value for the community of women who account for more than "60 per cent" of Trell’s user base, and generate more than "72 per cent" of the content on the platform.

"We are happy to welcome Womaniya’s impressive team to the Trell family. With Womaniya's expertise and our reach, we will create innovative solutions that educate and empower women, as well as provide them with financial inclusion and the freedom to monetise through social commerce," he added.

Womaniya has been dedicated to providing support and credible information on a variety of topics including menstrual health, child care, nutrition, fitness, and mental wellness.

“Through Womaniya, we were able to build a strong community of over 400000 women from tier 2 and 3 cities of India. In order to grow and reach out to more women with credible sources, we always wanted to explore how a sustainable business can be built on a community foundation," said Womaniya founders Siddharth Kothari and Lakhan Suchdev. "Trell, as a social commerce platform, has successfully integrated commerce with content and community offerings. We are excited about this collaboration which will enable us to empower more women across the country."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_173737_800_x_800_pixel.jpg?itok=7al9em5c
Flipkart collaborates with Moj for video and live commerce

Mumbai: Home grown e-commerce marketplace Flipkart has collaborated with short video platform Moj to enable video and live commerce experiences at scale. The collaboration will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers. Moj currently...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_170603_800_x_800_pixel.jpg?itok=Jlc9weOY
Myntra and Voot partner to bring Myntra Fashion Superstar Season 3

Mumbai: Myntra and video streaming platform Voot have come together to launch Myntra Fashion Superstar Season three exclusively on Myntra Studio on the Myntra App and Voot starting 11 November. The show will provide an opportunity to fashion enthusiasts across the country to showcase their creative...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_132609_800_x_800_pixel.jpg?itok=ilVNNRmP
aha's new web series ‘Alludu Garu’ to premiere on 29 Oct

Mumbai: Telugu streaming platform aha has announced a new web series “Alludu Garu” that is slated to release on 29 October. The series stars Abhijeet Poondla, Dhanya Balakrishna, Y Kasi Viswanath, Sudha, and Shalini Kondepudi in key roles. The show is directed by Jayanth Gali (known for “Love Life...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_130506_800_x_800_pixel.jpg?itok=sAgAWYoy
Prime Video drops ‘Wheel of Time’ trailer; starts streaming on 19 Nov

Mumbai: Prime Video has released the official trailer of its upcoming fantasy series “The Wheel of Time” based on the best-selling book series. The first three episodes of season one will premiere on 19 November. New episodes will be available each Friday following, leading up to the season finale...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_171944_800_x_800_pixel.jpg?itok=h2YmsM0j
Trinity Gaming forays into South India, announces partnership with Blind Esports

Mumbai: Homegrown gaming talent management company Trinity Gaming has strengthened its influencer’s management portfolio by signing Blind Esports, which is known to have the best e-sports rosters and content creators on board in the southern part of the country. With an aim to provide the best...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/img_26102021_162229_800_x_800_pixel.jpg?itok=3IUzhaAo
Josh and SVF Entertainment enter strategic alliance

Mumbai: Short video app Josh has inked a strategic partnership with East Indian media and entertainment company SVF. The collaboration paves the way for the creation of short video content from Bengali influencers and celebrities on the Josh app, said the statement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/img_26102021_120341_800_x_800_pixel.jpg?itok=uE393pLX
Chicken Soup for the Soul Entertainment acquires Locomotive Global

Mumbai: Chicken Soup for the Soul Entertainment which operates streaming advertising-supported video-on-demand (AVOD) networks has acquired a majority stake in Locomotive Global Inc. The homegrown production company is currently producing and developing some original productions including an...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/pv.jpg?itok=CS0hYiWX
ShortsTV is now on Amazon Prime Video channels in India

ShortsTV- 24x7 linear and OTT channel dedicated to short-form content has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video channels in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_140811_800_x_800_pixel.jpg?itok=lpTpJFRd
This Diwali, Amazon Prime urges viewers to log out and spend time with family

Mumbai: Amazon Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw people turning to streaming platforms like Prime Video as their preferred entertainment destination, the campaign urges...

iWorld e-commerce

Sign up for our Newsletter

subscribe for latest stories

* indicates required