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27 January 2021 |
Volume 12 Issue No:52 |
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Mam | Media And Advertising
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Digital puts control in the hands of marketers: Ashish Duggal |
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The digital marketing industry experienced a massive upswing in its growth trajectory last year, as companies big and small realised the importance of a strong online presence. The marketing pies reshaped quickly and opened a barrage of opportunities for the players in the domain to feed upon. | |
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iWorld | Social Media
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Twitter acquires publishing platform Revue |
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Twitter has acquired newsletter publishing platform Revue for an undisclosed amount, as it looks to foray into long-form content and subscription-oriented products.
Post the acquisition, Twitter will be making Revue's Pro features available for free to all accounts and will be lowering the cut it takes from paid newsletters to five per cent from the current six per cent fee. |
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Mam | Marketing
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Classplus enables local coaching institutes to go online |
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As schooling went online with the onset of the pandemic, educators and students had several challenges to contend with. Specially with teachers, who were used to chalkboards and notebooks, this abrupt transition to digital learning did not come easy. In this regard, Classplus is enabling local coaching institutes to take their offline institutes online and has released a campaign to underscore its brand messaging. | |
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More News From Indian Television |
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| Arnab Goswami to voluntarily, publicly disclose all his financial dealings |
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| Clearly, the face-off between the Maharashtra government led by Uddhav Thackeray, the Mumbai police led by its chief Param Bir Singh and Republic Media promoter and editor-in-chief Arnab Goswami is not going to end quickly or easily.
The two are resorting to a deep stare game with the bespectacled journo, and he definitely is not blinking............................................... Read More... |
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