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27 January 2021 Volume 12 Issue No:52

Mam | Media And Advertising

Digital puts control in the hands of marketers: Ashish Duggal  
The digital marketing industry experienced a massive upswing in its growth trajectory last year, as companies big and small realised the importance of a strong online presence. The marketing pies reshaped quickly and opened a barrage of opportunities for the players in the domain to feed upon. 
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iWorld | Social Media

Twitter acquires publishing platform Revue  
Twitter has acquired newsletter publishing platform Revue for an undisclosed amount, as it looks to foray into long-form content and subscription-oriented products.  Post the acquisition, Twitter will be making Revue's Pro features available for free to all accounts and will be lowering the cut it takes from paid newsletters to five per cent from the current six per cent fee.  
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Mam | Marketing

Classplus enables local coaching institutes to go online  
As schooling went online with the onset of the pandemic, educators and students had several challenges to contend with. Specially with teachers, who were used to chalkboards and notebooks, this abrupt transition to digital learning did not come easy. In this regard, Classplus is enabling local coaching institutes to take their offline institutes online and has released a campaign to underscore its brand messaging. 
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Mam | Marketing

Mi India collaborates with Sonu Sood for #ShikshaHarHaath initiative  
Mi India has announced a new initiative - #ShikshaHarHaath, in collaboration with Sonu Sood. This partnership is in continuation with the brand's efforts of enabling the student community from underprivileged sections to pursue their education without any roadblocks.  
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Press Releases
» Wunderman Thompson India crowned 'Digital Agency of the Year' at IAMAI's 11th India Digital Awards
» Animal Planet ropes in A-Capella group RaagaTrippin' for a Republic Day special music video
» Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign
» Anushka Shetty starrer 'Nishabdam' to premiere on Zee Telugu
More News From Indian Television
Arnab Goswami to voluntarily, publicly disclose all his financial dealings
Clearly, the face-off between the Maharashtra government led by Uddhav Thackeray, the Mumbai police led by its chief Param Bir Singh and Republic Media promoter and editor-in-chief Arnab Goswami is not going to end quickly or easily. The two are resorting to a deep stare game with the bespectacled journo, and he definitely is not blinking............................................... Read More...
Women viewership in sports show a steady growth, but are the brands ready?
It has been long believed that television mostly provides content aimed at its women viewers. The family dramas and reality shows have pivoted around this notion and advertisers have made the most of it to reach out to their rooted female audiences............................................... Read More...
SC seeks response from centre on petition demanding constitution of media tribunal
The Supreme Court has sought response from the Central Government on a petition praying for the constitution of a 'Media Tribunal' to hear and expeditiously adjudicate complaints against media networks and television channels................... Read More...
More News From India
»   Star to clock ₹500 cr in ad revenue from India-England series
»   Skincare brand Sebamed aims to grow 10 times in next 5 years
    Source: Live Mint
»   MTV urges 'Bewakoof Mat Bano' this Republic Day
»   Ozone Group announces Cyriac Joseph as chief sales and marketing officer
    Source: ET Brand Equity
»   Facebook to let researchers access election ad data from Feb 1
»   Norway to fine dating app Grinder $11.7M over breach of EU privacy rules
    Source: BS
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Darshan is the brand ambassador of Karnataka State of Agriculture Department
    Source: TOI
»   Microsoft says Surface Pro 7 better than MacBook Pro in new ad
    Source: Zee Biz
»   ProSieben says advertising rebound helps 2020 results
    Source: Reuters
»   Microsoft earnings in spotlight for signs of business recovery, Xbox growth
    Source: Telecom
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
More National News
»   Alphabet and Facebook rise after Microsoft reports surprisingly strong advertising revenue
»   Google, Facebook and other online advertising giants will see blowout Q4, analysts predict
    Source: CNBC
»   Surviving lockdown 3.0: a guide for UK ad agencies
»   So You Want My Job? Black Kite's Adam Crocker on bringing movie magic to ad land
    Source: The Drum
    Don't Ignore This Marketing Trend For Facebook And Instagram Ads In 2021
    The Ethics Of Ad Fraud And Those Who Support It
    Source: Forbes
    YouTube suspends Giuliani from partner program, cutting access to ad revenue
    Source: NBC News
    Netflix Korea Sets New Guinness World Record With Tiny Variety Ad
    Source: Variety
    Movie Theater Ad Company National CineMedia Taps Lawyers for Debt Talks
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   RTL AdConnect and smartclip team up for ATV and video advertising solutions
    Source: Broadband TV News
»   With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
    Source: VB
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