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| MAM | Marketing |
| Accenture finds 82% consumers prefer companies with shared purpose |
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Accenture released its fourteenth annual 'Accenture Strategy Global Consumer Pulse Research' report. The 'From Me to We: The Rise of the Purpose-led Brand' revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don't, according to new research from Accenture.
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| Mam | Media and Advertising |
| Scripbox promotes tax saver plan through new campaign |
Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces. Scripbox VP-marketing Manu Prasad said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C.
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| Mam | Media and Advertising |
| Dentsu Impact launches new campaign for Mobiistar |
Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch. The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence.
The communication is set in a college and features young students who are gearing up for a selfie contest.
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