17 January 2019 | Volume 7 Issue No:30   Facebook Twitter YouTube YouTube
MAM | Marketing
Accenture finds 82% consumers prefer companies with shared purpose
Accenture released its fourteenth annual 'Accenture Strategy Global Consumer Pulse Research' report. The 'From Me to We: The Rise of the Purpose-led Brand' revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don't, according to new research from Accenture.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
Scripbox promotes tax saver plan through new campaign
Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces. Scripbox VP-marketing Manu Prasad said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C.
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Mam | Media and Advertising
FunFoods by Dr. Oetker attempts to make 'Ghar Ka Khana' more appealing
FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer 'Bahar Ka Khana' over 'Ghar Ka Khana'. The video went live on FunFoods’ social media pages recently and has reached over 10 million people and been shared over 6000 times.
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Mam | Media and Advertising
Dentsu Impact launches new campaign for Mobiistar
Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch. The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence. The communication is set in a college and features young students who are gearing up for a selfie contest.
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  Television | TV Channels
  Disney's Marvel HQ to offer fresh content
  iWorld | OTT
  Netflix raises US prices for the first time since 2017
  Television | TV Channels
  Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar
  Television | TV Channels
  Nikhil Sangha's Happy Anniversary has a powerful social message for all
DTH | DTH Operator
38th DD Free Dish e-auction on 11 February: Key highlights of revised policy
Regulators | MIB
MIB may nod in favour of self-regulation code for online video streamers
Television | TV Channels
Ad, subscription revenues drive Zeel numbers up for third quarter
- Ujjwala scheme to get Rs 293-cr publicity push from BJP ad brain
- Zee Entertainment extends gains after Q3 profit beats estimates

Source: BS

- HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs
- Britannia's new campaign sets out to 'Create layers of fun'

Source: ET Brandequity

- Digital ad industry to grow 32% to touch ₹24,920 crore by 2021: report

Source: Livemint

- Facebook Set To Bring Stricter Advertising Rules To India Ahead Of 2019 Polls

Source: Huffington Post

- Gillette's latest ad on #MeToo Movement receives backlash, Twitterati trigger debate on sexism

Source: India TV News

- Statue of Unity Inaugural Cost Centre Rs 2.64 Crore on Advertising, Reveals RTI Reply

Source: News18

- South Delhi Municipal Corporation sends notices to malls over ad display

Source: India Today

- After GDPR, The New York Times cut off ad exchanges in Europe - and kept growing ad revenue

Source: Digiday

- I would've accepted Menzgold's brand ambassador deal - Yvonne Okoro

Source: The Guardian

- Sinclair Debuts Ad-Supported Streaming Service Stirr

Source: Deadline

- Most Facebook users still in the dark about its creepy ad practices, Pew finds

Source: TC

- The best a man can get? Why some men are brushing off Gillette's ad campaign

Source: CBC

- Facebook Is Bringing Stricter Ad Rules to Countries With Upcoming Elections

Source: Fortune

- Wurl Bets On Ad Boom For Internet-Connected TVs

Source: Forbes

- Advertising network compromised to deliver credit card stealing code

Source: ZD Net

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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