11 December 2019 | Volume 9 Issue No:59   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
ADK Fortune launches 'Khel Gaye Chief' for Red Chief
Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign 'Khel Gaye Chief' with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd, highlights the strength and comfort that Red Chief leather shoes essentially stand for.
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MAM | Marketing
GenY Labs Closes Seed Round Funding
GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr. BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and business expansion in North America.
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MAM | Marketing
Mother Sparsh launches social media campaign #UnscentedHappiness
Mother Sparsh - India's leading organic and eco-friendly baby care products brand is successfully running an online campaign on Instagram and Facebook called #UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh's focus on using eco-friendly products for children.
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MAM | Marketing
Pepsi announces Salman Khan as brand ambassador
Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today's generation, as it has built strong connect with its consumers.
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  Television | TV Channels
  Eight of top ten across genres channels from 4 major networks
  Television | TV Channels
  News Broadcasters Federation elects Arnab Goswami as president
  Television | TV Channels
  Shemaroo Entertainment launches ComiCon
  Television | TV Channels
  &flix brings the #FlixFirstScreening of 'Jumanji: The Next Level'
  Television | TV Channels
  Zee Telugu to premiere 'Dhrusti' on 15 Dec
  Television | TV Channels
  Zee Kannada to premiere Kurukshetra on 15 Dec

Television | TV Channels

Banijay Asia partners with The Natural Studios to explore action-adventure genre
Regulators | TRAI
TRAI extends time to receive comments on STB interoperability consultation paper
Television | TV Channels
JOP Network's journey from curating content to running 3 pay channels
- TikTok owner is testing music app in bid for next global hit
- Publicis Groupe appoints Anupriya Acharya as CEO, South Asia
  Source: Live Mint
- BARC India appoints Mahendra Upadhyay as chief information officer
- How Xaxis provides cost-effective marketing strategy while increasing revenue and sales
  Source: Financial Express
- ADK Fortune creates 'Khel Gaye Chief' with Vicky Kaushal for Red Chief
- New campaign by Ogilvy for MP Birla Cement tells the story of new India
  Source: ET Brandequity
- Agenda & Reading List for our roundtable on Online Content Regulation; Dec 13, 2019, Mumbai #Ad
  Source: Medianama
- India set to be among top advertisement markets in 2019: GroupM and Zenith
  Source: BS
- Ace India sprinter Dutee Chand features in PETA advertisement
  Source: Mid-Day
- Saurabh Varma resigns as CEO of Publicis
  Source: ET
- Thousands of UK political ads missing from Facebook archive searches
  Source: Reuters
- Federal Appeals Court Rules Against Political Ad Law
  Source: Republic World
- NBCU says it's passed $1bn in ad commitments for 2020 Olympics
- Coca-Cola launches biggest ever Christmas campaign with global ad

Source: The Drum

- Broadcasters Fight Political Ad Disclosure Changes
- Automation Key to Keeping Linear TV in Ad Ballgame

Source: Broadcasting Cable

- General election 2019: Ads are 'indecent, dishonest and untruthful'
- General election 2019: Do social media ads work, are they fair?

Source: BBC

- Instagram influencer called out for fitness ad because she doesn't actually workout

Source: Fox News

- Facebook's political ad problem, explained by an expert

Source: Vox

- TV Maker Vizio Is Building an Ad Business of Its Own

Source: WSJ

- Bloomberg rolling out fresh TV ad batch amid record buys topping $100 million

Source: ABC News

- TV Industry Suffers Steepest Drop in Ad Sales Since Recession

Source: Bloomberg

- Firm Looks to Boost Social Media Political Ad Take

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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