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11 December 2019 | Volume 9 Issue No:59 |
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| MAM | Media And Advertising |
| ADK Fortune launches 'Khel Gaye Chief' for Red Chief |
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Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign 'Khel Gaye Chief' with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd, highlights the strength and comfort that Red Chief leather shoes essentially stand for.
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| MAM | Marketing |
| GenY Labs Closes Seed Round Funding
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GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr. BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and business expansion in North America.
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| MAM | Marketing |
| Pepsi announces Salman Khan as brand ambassador
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Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today's generation, as it has built strong connect with its consumers.
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