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ADK Fortune launches 'Khel Gaye Chief' for Red Chief

The campaign launched on 7 December stars Vicky Kaushal

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MUMBAI: Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd, highlights the strength and comfort that Red Chief leather shoes essentially stand for.

The commercial features a gutsy Vicky Kaushal tackling a couple of goons by tricking them into reaching the police station. Very smoothly, he tricks the goons while running, climbing, and jumping to show how these shoes are made for today’s fast lifestyle. The film therefore serves as a testimony of how tough and flexible these leather shoes from Red Chief are.

Commenting on this new association, Leayan Global Pvt Ltd MD Manoj Gyanchandani said, “We are delighted to have Vicky Kaushal as the Brand Ambassador for our leading leather footwear brand, Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough, and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country with a strong youth connect in masses.”

ADK-Fortune Communications Pvt Ltd ECD Uday Rao said, “The attempt with this communication was to underline the style aspect that has evolved to be in sync with the times along with strengthening the existing brand image through an exciting, short, and a charming story.”

Commenting on his association with Red Chief, Vicky Kaushal said, “It feels great to be associated with Red Chief, a home-grown footwear brand that enjoys mass appeal, backed by top-of-the line features and quality in their wide range of casuals, formals, and outdoor shoes. The brand gives one a sense of completeness in their looks and a distinct unique personality.”

“Red Chief always stood for the Power of Real Leather. With Vicky seamlessly embodying the real sense of power with much ease and wit makes the whole plot highly entertaining & endearing,” said ADK-Fortune Managing Partner Subroto Pradhan.

The campaign broke on 7 December 2019 and is backed-up by heavy media burst, online and offline.

Red Chief currently has 170 retail stores and more than 3,000 multi brand outlets (MBOs) across India. The brand is also available on all major online shopping platforms.

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