 Headlines
MAX confident of selling inventory by mid-Jan '03
SET executive VP sales and revenue mgmt Rohit Gupta was confident
that MAX was on target as far as sales and revenues for the World
Cup 2003 were concerned... More
Ads with celebrities draw higher
recall - study
Customer recall is higher in products whose ads feature celebrities,
according to a study on celebrity endorsement carried out by Indica
Research... More
World
Cup Special
Cricket: business, not sport - Ad Club
debate
Former Test cricketer K Srikkanth's summation of the current
state of cricket as a means of business and entertainment aptly described
the mood at a panel discussion that had media bigwigs rubbing shoulders
with cricketing celebrities and C&S channel heads on Thursday evening...
More
World Cup is worth every penny of investment-Dasgupta
SET India CEO Kunal Dasgupta has claimed that the World Cup cricket
2003 telecasts on MAX will provide 40 brands with a unique opportunity
to make it bigger than the best... More
DD Metro lines up film fare for New
Year Eve
DD Metro will ring in the New Year with style, rather filmi style...
More
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Mandira replaces Ruby in MAX's 'Extraaa
Innings'
The svelte cricket-loving Mandira Bedi has replaced bubbly Ruby
Bhatia in MAX's Extraaa Innings during the forthcoming World Cup
Cricket 2003... More
Media Advertising and Marketing watch
ETC Punjabi to offer prizes on yearend countdown show
ETC Punjabi has hit upon a novel idea for the year end... More
Pepsi launches TVC with international cricketers
Beverages conglomerate Pepsi has launched a new TV campaign featuring
four international cricketers... More
Eternal Dreams bags telly marketing rights
TV software production and marketing outfit Eternal Dreams has bagged
the exclusive marketing rights of DD Metro channel for its New Year
special events, to be telecast on 31 December and 1 January 2003
between 5:30 pm and 1:30 am... More
Sansui adopts new strategy to market 'Antakshari'
Electronics major Sansui that has stepped in to sponsor the new
look musical game show Antakshari on Zee TV, has launched an innovative
marketing campaign... More
Executive Dossier
Zap on to Zee MGM anytime and you will have a good movie"
Zee MGM, Zee English head Ajay Trigunayat holds forth on his
plans for the year ahead. More
Tube Talk
DD to air match between DD team, 'Lagaan' cast More
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