Eternal Dreams bags telly marketing rights

MUMBAI: TV software production and marketing outfit Eternal Dreams has bagged the exclusive marketing rights of DD Metro channel for its New Year special events, to be telecast on 31 December and 1 January 2003 between 5:30 pm and 1:30 am.

SFX Model 2002, a ground event taking place in January 2003, organised by Eternal Dreams will also be aired on DD Metro and Star Plus. The rights for this event, to be telecast on DD Metro by January end and in the beginning of February 2003 on Star Plus, has also been bagged by Eternal Dreams, claims the company.

Pravasi Bharatiya Divas, yet another project from Eternal Dreams, is scheduled to air in the month on January 2003 for telecast on DD1 and Sony Entertainment Television. It has, in its Bollywood section, entertainment performances from the biggest of the industry like Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai and Saif Ali Khan.

Eternal Dreams will also be venturing in marketing prestigious and mega events under its banner and is currently negotiating with leading event managment organisations, according to an official release.

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