Pepsi launches TVC with international cricketers

MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day international (ODI) between India and New Zealand recently.

The cricketers involved are Shane Warne, Jonty Rhodes, Carl Hooper and Nasser Hussain. The 30-second ad campaign, shot in Colombo, shows that cricketers can feel very ‘hurt’ if they don’t get their Pepsi. The commercial has been created by Pepsi’s ad agency JWT India and directed by Deven Khote of UTV. The campaign is another irreverent, witty look at cricketers and their common passion for a chilled and refreshing Pepsi.

According to Pepsi Foods executive director (marketing) Vibha Rishi " As we get into the final countdown to the World Cup, this campaign is Pepsi’s tribute to the Indian cricket fan’s passion – India ke liye kuch bhi karega”.

Pepsi now has eight Indian cricketers as its brand ambassadors. The list includes Sachin Tendulkar, Saurav Ganguly and Rahul Dravid. As one of the official sponsors for next year's World Cup cricket in South Africa, Pepsi will use all the names in its portfolio to further imprint the brand identity in the minds of the viewer.

Earlier, Pepsi had ushered in the cricket season with the Cup Fever and its Men in Blue advertising campaigns, directed by Sunhil Sippy and Santosh Sivan respectively. Made by JWT, the two 30-second spots not only had cricket lovers from different walks of life, but also featured Bollywood stars as cricket lovers. Shah Rukh Khan, Fardeen Khan and Kareena Kapoor come together as die-hard cricket fans in the two spots, which will lead up to the World Cup 2003.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories