Television

Cricket: business, not sport - Ad Club debate

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/03/Untitled-1.jpg?itok=eThG_dNb

MUMBAI: Former Test cricketer K Srikkanth's summation of the current state of cricket as a means of business and entertainment aptly described the mood at a panel discussion that had media bigwigs rubbing shoulders with cricketing celebrities and C&S channel heads on Thursday evening.

The Advertising Club Bombay had organised a panel discussion on marketing opportunities that advertisers could leverage for their brands by ensuring participation in the forthcoming World Cup cricket (WCC) 2003.

Panelists included SET India CEO Kunal Dasgupta; Lodestar Media executive director Shashi Sinha; former Indian captain Krishnamachari Srikkanth, former India all rounder Mohinder Amarnath and The Times of India group sports editor Ayaz Memon. 

Memon set the tone for the discussion by stating that Destination India was the in thing as far as the International Cricket Council (ICC) was concerned. Dasgupta too pointed out that the ICC has recognized the power of the Indian audiences and has ensured that the timings of the matches coincide with the prime viewing time slots in India. He added that all the matches for the forthcoming WCC are slated for prime time viewing.

He followed it up with a presentation called "World Cup - Opportunities"; highlighting the reasons why SET felt that the World Cup was worth every penny of the humungous amount that it had invested. 

Memon lamented the fact that the performances of the Indian team in New Zealand were making shivers run down advertisers' spines. Lodestar Media's Sinha, however, placated the panel by reminding that amnesic Indian audiences were renowned for 'forgiving and forgetting'. 

Memon raised an apt point when he questioned the situation wherein too much money was chasing moderately talented Indian cricketers. Sinha claimed that cricket-mania had ensured that players created a persona that reaped rich benefits for them in the long run. 

A garrulous Srikkanth added zing to the discussions with his incisive analysis of the game and the probable reasons for its popularity. Srikkanth made a valid point when he mentioned that cricket was one game where all the constituents benefited; the Boards, players, channels, advertisers, viewers, shops and small businesses.

Srikkanth blasted the TRP ratings and urged the media planners to go by ' public feel.' In the same breath he emphatically stated that Extraaa Innings, a revolutionary concept, received a lot of flak from critics who resist any new change; but surpassed all expectations by generating high TRPs.

Dasgupta revealed that MAX would give 40 Indian brands a unique opportunity to make it big without getting bogged down by clutter. Sinha countered that media planners were aware of the power of cricket but had issues about the pricing of the cricket properties. He mentioned that the premium on cricket was linked to the frenzy and the weight of expectations from the unpredictable Indian team. He maintained that the key was to create a great impact at cost-effective rates. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories