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Television | TV Channels |
Sony Six rakes in ad rev from BBL despite slow start |
The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia's Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the next six years till 2022-23.
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iWorld | OTT |
Sports fans power 35-40% of traffic on SonyLiv |
Contrary to popular opinion, SonyLiv is attracting a significant quantum of viewership courtesy its base of hardcore sports fans. Despite a concerted effort to provide entertainment across genres, sporting events have managed to pull in the eyeballs for the over-the-top (OTT) player in spite of the fickle nature of the audience.
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