28 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 34
 
 
 
 

 





Adex Analysis
 
 
 
 
 
 










TV advertising during Jan-Sep '09 - Part 1
TV ad volumes sees growth of 29 per cent during Jan-Sep '09 over Jan-Sep '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
SoftBank, Indea Capital invest in Den
Anchor investors put in $11 million; coming in at the upper end of the price band, they will hold 1.8 per cent post issue.

Dish TV reduces Q2 loss to Rs 561 mn
Dish TV posts a 48.59% jump in total income to Rs 2.57 billion; adds 0.41 million subscribers during the quarter.

Pizza Hut appoints JWT Delhi to handle creative account

Abhishek & Aishwarya come together for new 'Lux' commercial

Mudra appoints Burnard Rajan as creative director for Kochi office

PPC's 'Adventure of Hanuman' debuts on Pogo
ACT to announce results of kids' content study on 19 November

Ogilvy wins UPS global account

Brand-Comm forays into specialized training in brand management

Chadha puts in papers as Coca-Cola India director marketing

Bruce Lee’s daughter reviving father’s brand


TV Ratings
Top 10 Programmes (04/10/2009 to 10/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/10/2009 to 10/10/2009)
Star Plus
Colors
Zee TV
Sun TV
SAB
Star Sports
Sony Entertainment TV
NDTV Imagine
MAX
Zee Cinema
Gemini TV
Zee Marathi
ESPN
Zee Telugu
Star Jalsha
Star Pravah
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• AdBrite, Inc. launches Advertiser Application Program Interface
    		• More than 25 percent of UK display ads viewed online: comScore
    Source: Media News International
      
    		• IAC reports 3Q profit but ad revenue still slips
    Source: Sify
      
    		• Ad Council Announces Partnership With Zinio and Hearst Magazines to Introduce ...
    Source: IT News Online
      
    		• New Aviva ad campaign: No child's play
    Source: Rediff
     
      
    		• Managers fight for Brand Dhoni
    		• Sachin is Adidas' weapon for new battle
    		• Man behind Vodafone's Zoozoo & Pug
    		• Nokia looks to tap billion customers in rural India
    		• Compelling need for water conservation
    		• 'Bring back the charm in Indian marketing'
    		• Bharti Retail's Vinod Sawhny on company's retail footprint
    		• Colgate India to have new marketing head soon
    Source: Economic Times
     
    International News
    		• Wall Street Optimistic on Ad Outlook
    		• IAC Ready to Invest in Content
    		• AT&T Books Gig on Vevo
    		• Q3: Prime-Time Ad Prices Fell 16%
    		• Publicis' Levy Sees Growth by Mid-2010
    		• MobJet, a So-Called 'Twitter Killer,' Expands
    		• BofA Pitches 'Simple, Clear' Banking
    		• Borrell Names 3 Fastest Growing Local Online Ad Firms
    		• Cipolla Joins OMD as CMO
    		• Microsoft Pulls Out of 'Family Guy' Variety Special
    Source: AdWeek
     
    		• Dove Sweetens Deal With Martha Stewart
    		• Visa Re-Ups Olympics Sponsorship
    		• 7-Eleven Stocks Up With Private Label
    		• AT&T Takes Ad Gig on Vevo
    		• Wall Street Optimistic on Ad Outlook
    Source: Brand Week
    		• Astral Media expects advertising recovery will gain traction next spring
    Source: Metro Canada
     
    		• Publicis 3Q Organic Rev -7.4%; 4Q To Be Better Than 3Q
    Source: Wall Street Journal
     
    		• Deutsch Kickstarts HTC Advertising Push
    Source: mediabistro.com
     
    		• Bajaj Allianz launches child insurance advertising campaign
    Source: Media Newsline
     
    		• Samsung asks public to create its TV advertising
    Source: Utalkmarketing
     
    		• City takes aim at Kellogg's advertising
    Source: The San Francisco Examiner
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