Snapshot
of TV advertising during Jan-Sep '09 - Part 1
(27
October, 2009) |
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Key
Findings: Overall TV Advertising -
TV ad volumes have seen growth of 29 per cent during Jan-Sep '09 over Jan-Sep
'08.
- High
advertising share of 'food & beverages' sector on TV during Jan-Sep '09.
- 'Toilet
soaps' was the top category on TV during Jan-Sep '09.
- 'Hindustan
Unilever Ltd' occupied the top position in the top 10 advertisers list on TV during
Jan-Sep '09.
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| Volume
growth of TV advertising during Jan-Sep '09 |
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During Jan-Sep '09, TV advertising has recorded growth of 23 per cent compared
to same period in 2008.
Share
of sector in TV advertising during Jan-Sep '09 |
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Top 10 sectors contributed for 58 per cent share in overall TV advertising during
Jan-Sep '09.'Food & beverages' with 15 per cent share was the top sector on
TV followed by 'personal care/personal hygiene' and 'services' sectors with 11
per cent and five per cent share respectively during Jan-Sep '09.
Contribution
of top categories in TV advertising during Jan-Sep '09 |
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During Jan-Sep '09, top 10 categories accounted 25 per cent share of overall TV
ad volumes. 'Toilet soaps', 'cellular phone service', 'social advertisement' were
the top three categories on TV during Jan-Sep '09.
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| Key
advertisers on TV during Jan-Sep '09 and its positioning in Jan-Sep '08 |
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'HUL', 'Reckitt Benckiser (India) Ltd' and 'Coca Cola India Ltd' were the top
three advertisers on TV during Jan-Sep '09.
Top two advertisers on TV maintained
its rank during Jan-Sep '09 and Jan-Sep '08. Out of top 10 advertisers, 'Cadburys
India Ltd' moved up in its positions to be in the top 10 list of advertiser during
Jan-Sep '09 compared to Jan-Sep '08.
Share
of national vs regional channels during Jan-Sep '09 |
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- During
Jan-Sep '09, national and regional shared the overall TV ad volumes in the ratio
of 55:45.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
