Indiantelevision.com Team

(27 October 2009 7:30 pm)

MUMBAI: Lux, the soap brand that has been long associated with beauty and film stars, is bringing together Bollywood couple Abhishek Bachchan and Aishwarya Rai for the first time ever on television in its new commercial for its relaunched products.

Directed by Stephen Mead, the TVC has been produced by London-based ad film production house, Short Films.

Said Hindustan Unilever VP, home care & skin cleansing Sudhanshu Vats, "Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather leaving their skin soft and smooth. We have made improvements to every element of the mix - product, packaging and fragrance. Significant investment has gone into the product which contains 'fragranced beauty oils'."

He further stated, "All of this is being communicated to the consumers through a unique yet distinctly Lux campaign where we have Abhishek Bachchan and Aishwarya Rai Bachchan coming together for the very first time in an advertisement."

The Sufi inspired music score in the TVC has been composed by Shankar, Ehsaan and Loy. The couple has been styled by fashion designer Aki Narula with make-up done by Mickey Contractor.

Talking about her long standing association with Lux, Bollywood Diva, Aishwarya Rai Bachchan said, "I have been associated with Lux for past 10 years as a global brand ambassador. Shooting with Abhishek makes this ad all the more special as it's our first commercial together and we had a great time shooting for it."