4 March 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 68
 

 





Adex Analysis
 
 
 










Passenger vehicle ads on TV during 2008
TV ad volumes of passenger vehicles jump 29% in 2008 over year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
TV Today to buyback shares at Rs 115 each
TV Today's buyback offer starts on 16 March & ends on 30 July; promoter holding to increase to 60.9%.

IPL hit by new googly
Attack on SL players in Pak; Govt wants to postpone IPL on security issues as it clashes with elections.

TV industry should opt for disruptive consolidation
Cost control, innovation important in combating recession
Govt mulls on speedy clearance for UK films
Danny, Bollywood actors awarded FICCI IIFA awards
Bebo to launch in India next month
Digitisation to pave India's TV growth

Indian consumer confidence sees new lows: Study

Parle rolls out 'LMN' lemon drink

Tata Motors launches variant Safari GX

Visa launches first global advertising campaign

DQE, French firm in co-production deal
Nickelodeon ships-off SpongeBob cooking game to Nintendo

DD to telecast special show on gir forests on 8 March

Big 92.7 FM makes key appointments


TV Ratings
Top 10 Programmes (15/02/2009 to 21/02/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/02/2009 to 21/02/2009)
Colors
Star Plus
Zee TV
Zee Cinema
Sun TV
Sony Entertainment TV
MAX
Zee Telugu
NDTV Imagine
Gemini TV
Star One
Udaya TV
SAB
Zee Marathi
Sahara One
ETV Marathi
Maa Telugu
Star Gold
Source: www.indiantelevision.com
Today's Newsbreakers.......India

    • XCD 135: Bajaj Auto’s new brand strategy pays off

    Source: Hindu Business Line
      
    		•

    Satyam to bring in revenue-linked allowances

    Source: Business Standard
      
    		•

    Ads shift from entertainment to cheaper news, music channels

    Source: Livemint
      
    		•

    Mindshare awarded Global Media Agency of the Year by Advertising Age

    Source: domain-b
      
    		•

    Brand launches

    • Bawdy copy

    • Priyagold to shrug off 'regional' tag

    • Richard Hytner wants to make a mark in India

    		•

    AR Rahman to Dileep Kumar - BE takes you down memory lane

    Source: Economic Times
     

    • IPL could be postponed on security fears

    Source: Financial Express
      
    		•

    Government Executive Media Group Introduces Bid Program for Last Minute Advertising Inventory

    Source: IT News Online
      
    		•

    Google TV Case Study Features Infuse Creative Client Realty Executives

    Source: Tech Whack
      
    		•

    Model code ends pre poll advertising binge

    Source: IBN Live
      
    		•

    Ads shift from entertainment to cheaper news, music channels

    		•

    The vocabulary of affordable snacking, lightly sweetened

    		•

    For ad chiefs, time to pull in reins, grow client biz

    Source: Livemint
     
    International News
    		• MapQuest Intros 2 Ad Products
    		• Canada's PALM Drops Arnold Name
    		• Choice Hotels Touts Free Services
    		• DDB Brings Obama Strategist to Cannes
    		• Filing Their Taxes Early
    		• 'Martha Stewart Living' Broadens Focus
    		• EQAL Expands Whodunit for Web
    		• Obama Makes FCC Pick Official
    		• Direct Mail Takes a Tumble
    		•  ManiaTV Fades to Black, per Sources
    Source: Ad Week
     
    		• Sabra Hummus Breaks National Campaign
    		• Moe's Looks to Mobile for Phil E. Burrito Launch
    		• Schlotzsky’s Goes Web 2.0 for Sandwich Debut
    Source: Brand Week
     
    		• SourceForge finds its advertising rhythm
    Source: Cnet News
    		• Broadcaster CTV lays off 120 at TV stations
    Source: Reuters
     
    		• Mindshare awarded Global Media Agency of the Year by Advertising Age
    Source: DomainB
     
    		• Court Bans Audio Ads in Transportation
    Source: The Moscow Times
     
    		• Facebook to Revamp Its Pages Service for Advertisers
    Source: PC World
     
    		• Adjix Takes On Twitter Advertising
    Source: socalTech
     
    		• New guidelines on behavioural ads
    Source: BBC News
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