Overview
of passenger vehicles advertising on TV during 2008
(3 March,
2009) |
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Key
Findings:
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TV ad volumes of 'passenger vehicles' increased by 29
per cent in 2008 compared to 2007.
- 'Tata
Motors Ltd' was the top advertiser in 'passenger vehicles'
category advertising on TV during 2008.
- 'Tata
Indica Vista' was the top new brand in 'passenger vehicles'
category advertised on TV during 2008.
- 46
per cent rise in average number of passenger vehicles
ads advertised per day on TV during 2008 compared to 2007.
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Volume
growth of passenger vehicles on TV during 2008
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TV advertising of 'passenger vehicles' saw growth of 29
per cent in 2008 compared to 2007.
Quarterly
advertising of passenger vehicles on TV during 2008
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During the second half of 2008, TV ad volumes of 'passenger
vehicles' recorded a growth of 11 per cent compared to
the first half of 2008.
- Maximum
advertising of 'passenger vehicles' during the third quarter
of 2008.
Top
10 passenger vehicles advertisers on TV during 2008
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With 27 per cent share, 'Tata Motors Ltd' was the top
advertiser under 'passenger vehicles' category on TV followed
by 'Hyundai Motors India Ltd' and 'Maruti Suzuki Ltd'
with 17 per cent and 14 per cent share respectively during
2008.
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New
passenger vehicle brands advertised on TV in 2008
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'Tata Indica Vista', 'Tata Indigo CS' and 'Tata Sumo Grande'
were the top three new launches of passenger vehicle on
TV during 2008.
Contribution
of national and regional channels in passenger vehicles advertising
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- Advertising
of passenger vehicles category on national and regional
channels was in the ratio of 76:24 during 2008.
Average
ads/day of passenger vehicles on TV during 2008
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Average ads per day of passenger vehicles on TV saw a
rise of 46 per cent in 2008 compared to 2007.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
