Indiantelevision.com's The Ad Linx Reporter dated 5 Aug 2009 - Global and Indian advertising news, information and data at your fingertips

Adex Analysis

Cellular phone services TV ads in Jan-Jun '09
TV ads of cellular phone services fell by 16% during the first half of 2009 compared to 2008 - AdEx India Analysis.

Media, Advertising & Marketing Watch
WWIL fixes price of Rs 4.5 bn rights issue at Rs 19 per share
WWIL will issue 236.77 million equity shares, amounting to Rs 4.5 billion; subscribers shall pay in two tranches.

410 channels uplink from India, 143 await nod
Krishna TV, Rhythm and Vedic are latest to get uplinking nod; total channels available to viewers in India is 483.

TV Ratings
Top 10 Programmes (19/07/2009 to 25/07/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Airtel plans to talk up its ‘Special 5’ scheme
	Source: Hundu Business Line

	Venice mayor faces flak over 'vulgar ads'
	PepsiCo to buy bottlers in deals totaling $7.8bn
	Source: Times of India

	Brand Liril to Liril 2000
	Microsoft to hire at least 400 Yahoo workers
	Source: Economic Times

	Subhiksha petitions HC for compromise with lenders
	Source: Business Standard


	Amway plans ad blitz, brick & mortar presence
	Source: DNA

	YBrant Digital Acquires Max Interactive, Australian Ad Network
	Source: pluGGd.in

	9Global, Inc. Launches International Ad Network
	Source: Media News International

	Taco Bell Appoints R/GA as Lead Digital Agency
	Source: IT News Online

International News

	Updated: Toyota Makes Global Marketing Moves August 04, 2009
	'Project Runway' Struts Its Stuff
	Geico Cavemen Rocking Again
	How Will Michael Jackson Be Remembered?
	Changing Channels on Ad-Supported Media
	Malibu Rum Goes 'Boom'
	NAD to General Mills: No Soup Claims for You!
	Sampling Inspires Repeat Purchases
	TargetSpot Names CEO
	Malls Use Social Media to Connect With Shoppers
	Source: AdWeek

	NAD to General Mills: No Soup Claims for You!
	In-Store Sampling Boosts Repeat Purchases
	Toyota Revamps Global Marketing
	Dave & Buster's Scores New CMO
	Wendy's CMO Explains Choice of Kaplan Thaler
	Source: Brand Week

	Microsoft deal will pay Yahoo more after 5 years
	Source: Reuters

	Goldman analyst downgrades Lamar Advertising
	Source: The Associated Press

	Contract Advertising bags Shell Foundation account
	Source: Campaign India

	Optus moves into advertising business
	Source: RecentPoker.com

	Businesses turn to Facebook for word-of-mouth advertising
	Source: USA Today

	Advertising's revenge of the nerds
	Source: CNNMoney.com

	Advertisers outline targets for Ark. state lottery
	Source: Forbes

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