Indiantelevision.com Team

(4 August 2009 4:20 pm)

MUMBAI: Contract Advertising has won the creative duties of Shell Foundation, a Royal Dutch Shell CSR initiative.

The agency won the account following a multi-agency pitch that saw seven agencies competing for the same.

Said Contract Advertising CEO Umesh Shrikhande, "The Shell Foundation tackles global poverty and environmental challenges. They have embarked on a global initiative, with India as the lead-country, designed to address indoor air pollution - the toxic smoke from people cooking on fires and traditional stoves that kills more than 1.5 million people globally a year."

"This initiative will save lives, improve livelihoods and reduce CO2 emissions; Contract is proud to be a part of something that is making such a tangible difference. Contract has had a long relationship with Shell, and we are delighted to be taking it forward into new, but equally important territory," Shrikhande added.