Indiantelevision.com Team

(4 August 2009 3:30 pm)

MUMBAI: Global market research company Synovate has announced the launch of Marketing Management Analytics (MMA), its marketing return on investment (RoI) modelling suite, across the Asia Pacific region.

Synovate had added MMA, a marketing consultancy based in the US, to its network in 2008, to accelerate the marketing and research synergies between the two companies and their respective clients.

For 20 years, MMA’s analytics, technologies and consulting capabilities have helped many of the world’s largest brands to make more informed marketing investment decisions.

Formerly part of Synovate’s sister company Aegis Media, Synovate and MMA have collaborated on client projects across the world, with MMA providing independent advice for Synovate clients’ marketing activities to help them improve their marketing performance.

Synovate Business Consulting South East Asia and India head Christophe Grimont said, “Synovate MMA is the acknowledged leader in maximising marketing effectiveness and their work is well known throughout the Americas and Europe. The combination of Synovate’s attitudinal and behavioural consumer data with Synovate MMA’s marketing mix modeling expertise provides our clients with more rigorous, in-depth analysis to help boost the return on their marketing investment."

In India, the Synovate MMA will work closely with the Synovate Business Consulting teams in Delhi and Mumbai.

Synovate Business Consulting in Delhi head Naresh Priyadarshi says, “This move will provide a strong advantage to Synovate’s clients by enabling them to make more predictive and therefore more effective business and marketing decisions based upon our wide portfolio of solutions available from Synovate Business Consulting. The addition of the Synovate MMA suite of solutions will bring a paradigm shift in the analytics and marketing resource allocation in this region."