Indiantelevision.com's The Ad Linx Reporter dated 2 April 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Goafest 2009 unveils slew of sponsors
Discovery Channel, Videocon, SBI, Nirmal Lifestyle and Aspen are the five gold sponsors of Goafest '09.

IPL to be on Channel 8 in Bengali; Max will have Hindi, English audio feeds
Sony's acquired chnl to show KKR matches, semis & final in Bengali; Hindi & English audio feeds on Max.

PPC backstabs producers, revenue-sharing issue worsens
The first cracks in the producers' unity against multiplexes over revenue sharing terms appear.

CelebTrack releases first round of findings; Amitabh tops celeb power list
Big B rules popularity & brand recall chart amongst B'wood actors list; Ash reins female actors' league.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	M&M focuses on multi-brand growth strategy
	Whose awards are they anyway?
	Gateway to the future
	PUMA to build on cricket merchandise, sponsorship
	Source: Hindu Business Line

	Companies log in to social networking sites to push brands
	Source: Economic Times

	Neo Cricket, Ten Sports in ad row
	Summer sales: battle among durables majors to hot up
	Source: Financial Express

	Misfire United
	Source: DNA


	IPL teams sweat over rising costs in SA
	Source: Cricket Next

	Goa Adfest gaining global recognition
	For customer car seva
	Indian animation sector loses track
	Source: Business Standard

	Ad Club Cochin announces Pepper Awards 2009 winners
	Source: Media Newsline

	Politics as advertisement
	Source: Hindu

International News

	Microsoft Taps JWT for Search Product Launch
	MPG Cuts 50
	Media Deals Hit 10-Year Low
	AT&T Ads Address Economic Gloom
	2 Book Return on Delta
	Disney Nabs Slew of Kids Web Sites
	TiVo Boosts Stop\|\|Watch Sample Size
	USTA Shifts to Martin Agency
	'Runway' Dispute Resolved
	Honda Eyes Cycle Finalists
	Source: Ad Week

	Jeep-Branded Carrier Hits Babies 'R' Us
	Mott's Spreads Wellness Message to Tots
	New AT&T Ads Address Economic Gloom
	Source: Brand Week

	Web takes one fifth of advertising budgets
	Source: Telegraph

	Actors unions reach agreement with ad agencies
	Source: CNN

	Google’s cross-platform advertising strategy is a shambles
	Source: VentureBeat

	IGA Signs In-Game Billboard Advertising Deal
	Source: Gamasutra

	NeXplore Brings Interactive Video To Search Advertising
	Source: Mediapost

	Ten Network Books 1H Net Loss; Warns On Dividend
	Source: Wall Street Journal

	Chicago Cubs, Under Armour in new advertising deal
	Source: Reuters

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